Sujan Patel says, “Running an ecommerce business isn’t easy: You’re physically disconnected from the customer, making it a monstrous struggle to establish trust for that first purchase. An even greater struggle is getting that first-time customer to come back and purchase again: According to research by RJMetrics, only 32 percent of customers studied placed a second order with an ecommerce business during the first year. Still, if yours is that business, and you can actually win over that customer for a second purchase, your likelihood of achieving additional purchases grows... [...]

Maciej Zawadzinski says, “We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic. Similarly, there are three essential Rs that marketers—especially those working in e-commerce—should have a firm grip on: retention, retargeting, and re-engagement. Just as reading is the keystone for education, customer retention is vital to success, and businesses that are good at keeping customers have the power to maximize lifetime customer value (LTV) and grow revenue—in some cases by more than 25%. The other two Rs, retargeting and re-engagement, are... [...]

Andrew Choco says, “Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results. We’ve tried this tactic before at Directive Consulting, combining SEO and PPC; but in this blog post, I’m going to break down a few ways to combine email and social advertising for multi-channel success. More specifically, you’ll learn: How to create custom and lookalike audiences on Facebook... [...]

Christian Sculthorp says, “With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. However, in order to get that sweet, sweet traffic, you need to build links. Do all the on-site SEO and write all of the content you want, but there’s little chance of ranking without building links. But where do I start? you ask. Who would possibly want to link to my specialty dog clothes shop? Do not fear! With a little bit of work, you can build links to any e-commerce shop — I promise. After building links to a number of my... [...]

Charles Crawford says, “Why is E-commerce important? Internet usage is increasing day by day and it is even more prominently featured in everyone’s daily  life. To take the advantage of this cyber networking, the concept of E-commerce was developed. E-commerce is an emerging concept for businesses. In general, terms, E-commerce can be defined as any trading activity, which takes place over the Internet or through any electronic means. It must be noted that ordering and payment can be done online. The delivery of the products is still physical. This is where retargeting tactics actually... [...]

Charles Crawford says, “Effective search engine optimization strategies are extremely important in order to convert the existing visitors and generate a higher ROI. Here are seven ways that will help you to improve your E-commerce SEO and increase existing sales: 1. Use Videos, Testimonials, Images and Create Content of Significant Value on Product Pages How you employ all of the below-mentioned features into your campaign strategy is pre-requisite to any effective E-commerce marketing. It is essential that: Content must be along with a product image Product information must cover every... [...]

Michael Sandstrom says, “With the growing role digital plays in our shopping behaviours, many marketers have seen the traditional customer journey grow increasingly complex. We now have to consider a whole range of additional touchpoints when planning marketing and advertising campaigns. As an agency working predominantly with below-the-line activations and digital touchpoints – effectively the last mile of the marketing funnel – we’ve increasingly come to the realisation that the old marketing model, with a clear separation between sales activations from brand marketing, is... [...]

Jessica Frick says, “You’ve seen a few posts here about our upcoming event, Digital Commerce Summit— especially about the myriad benefits it will deliver to attendees. Today, we have one more quick note for you about our inaugural event … but this note isn’t aimed at potential attendees (more for them here). Instead, today’s information is aimed at potential sponsors. That’s because Digital Commerce Summit sponsorship allows us to help you build your business. How? By helping you get your brand and message in front of people who — with their actions — demonstrate that they... [...]

Charles Crawford says, “Why is E-commerce important? Internet usage is increasing day by day and it is even more prominently featured in everyone’s daily life. To take the advantage of this cyber networking, the concept of E-commerce was developed. E-commerce is an emerging concept for businesses. In general, terms, E-commerce can be defined as any trading activity, which takes place over the Internet or through any electronic means. It must be noted that ordering and payment can be done online. The delivery of the products is still physical. This is where retargeting tactics actually originate... [...]

Joe Gustafson says, “With the Rio Olympics underway, more than 30 million Americans are glued to their TV screens, watching dreams, angst and sports sagas unfold. Besides eating away at our workday productivity (you know it’s true), the Olympics — and Olympians’ dedication, grueling practice, can-do spirit and grit — have additional relevance in the business world. Take sales — a realm replete with sports analogies and motivating competition. With nearly half of sales reps today missing quota, according to a new Brainshark-sponsored CSO Insights report, it’s an opportune... [...]