Amie Marse says, “E-commerce sites and online retailers often struggle to implement effective content marketing strategies. Unlike websites that can rely on blogs and site content to increase traffic, E-commerce sites use product descriptions and imagery. Search engine optimization rules are the same for E-commerce sites, but site managers may approach them differently. Learn how to get the most out of your E-commerce site’s content for the best returns on investment for your marketing efforts. Focus on the User Experience Forrester predicts that by 2020, one million B2B salespeople will... [...]

Nandini Rathi says, “Traditional marketing has a single focus: getting more sales. But in today’s always-connected world, the consumer’s journey is less linear and more complicated. Your marketing must constantly adapt to customer behavior, which means it can’t revolve around sales and sales alone. In this age of hyper-personalization, the old-school funnel approach won’t cut it. A marketer’s main goal now is to align marketing and the customer lifecycle. You can expand your marketing philosophy to include meaningful marketing and nurture customer relationships... [...]

Paul Chaney says, “If you run a small ecommerce business or are a brick and mortar retailer that also sells online, you need to know about ShipBob, a “next generation” fulfillment service that provides Amazon-scale same-day delivery for orders placed in Chicago, New York City and Los Angeles. But more than that, the company offers shipping services for merchants and customers outside these metro areas, too. Actually, ShipBob offers two services: a software platform that the company lets businesses use for free to manage orders, inventory and customer communication. On the back end,... [...]

Ehsan Jahandarpour says, “People with entrepreneurial spirit often want to find a side job that can increase their cash-flow. There are many ways to go about doing this, but there are only a few businesses you can start in just one day. An e-commerce store is one of them. It may sound preposterous at first, but when you read on, you will find out how easily it can be done. Here are the most important steps to follow: 1. Finding suppliers 2. Building the store 3. Choosing your products Once you have read this article, you’ll have no more excuses for not starting your own business. Instead,... [...]

Amine Khechfe says, “Shipping is the final (and arguably most important) frontier when it comes to satisfying customers. Big box retailers have made shipping a priority by routinely examining and revamping their fulfillment methods, resulting in solutions like Amazon Prime, Walmart’s two-day shipping subscription and eBay’s Fast ‘N Free initiative. Keeping an eye on trends and adopting new, relevant shipping methods will not only help improve customer satisfaction, but it will also help small business owners meet their bottom lines and compete with the big dogs. Here are five logistics... [...]

Susannah Morris says, “What if you could make your marketing more relevant, more remarkable, and more relatable to your potential customers? Well, user-generated content can help you do all that. By facilitating interactions between your current and future customers, you can increase the authenticity of your marketing. Amplifying your customers’ experiences, beyond helping you retain your current customers, can also help you acquire more customers, too. With that in mind, we’ve partnered with Yotpo to bring you The Guide to User-Generated Content: A Playbook for Ecommerce Marketers. You’ll... [...]

Steve Olenski says, “Getting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s not easy attracting search traffic, links and social shares when all you have is product pages. But this is where content marketing comes in. It lets you go beyond simply promoting your products or services. Instead, you provide targeted content that your audience actually wants to read and share. Unfortunately, I’m still seeing many e-commerce businesses that think content marketing simply means having a blog. And while a blog... [...]

Ryan Erskine says, “What’s your business’s biggest problem? It’s not money. It’s not your pricing. And it’s definitely not the economy. The answer is almost always obscurity. If I don’t know you, you’ve automatically lost my business. How can I buy your products, invest in your company or fund your next venture if I don’t know who you are? I guarantee it won’t happen. If you want to grow your business, you need to make attention your number one priority. It’s why networking is a thing. It’s why beggars make announcements on the New York subway. It’s why CEOs go on... [...]

Christopher Jan Benitez says, “Looking for tips to improve your sales? Many guides splashed online use examples of successful brands that do marketing right. However, sometimes the best lessons are learned through failures. Boo.com, for instance, had opened the eyes of many digital marketers when they closed their doors back in 2000. This promising company aimed to be the biggest online retailer for sportswear and prestigious brand leisure. Although their idea was nothing short of revolutionary at the time, Boo.com failed to answer the fundamental questions that define a company’s profit... [...]

Sujan Patel says, “Based on data, organic search traffic is clearly one of the largest referral sources for most websites. There are more than 100 billion searches each month on Google alone, for example, and that works out to an average 2.3 million searches per second. A certain share of those searches can be traced back to consumers looking to make a purchase or seeking information to help them complete a purchase. Justin Butlion of Yotpo has described research he’s conducted to uncover how much organic traffic the average ecommerce business receives. “When I analyzed the traffic... [...]