Entrepreneur contributor David Meltzer has shared three branding secrets that can help retailers achieve e-commerce success on Amazon. Meltzer says, “What is important to consumers today? They value visibility, quality, trust, credibility and customer experience. Today’s consumers care more than ever about where they invest their dollar; they are picky. Most people will choose a brand they trust over a lower priced item from a brand they don’t know or don’t trust. That’s why your brand is one of your most valuable assets as a business owner. Without branding, companies selling products... [...]

Rightly designed and displayed ads help you make most out of your e-commerce business by the way of boosting your sales. Search Engine Land contributor Joe Martinez has shared an useful article to help marketers improve their e-commerce text ads and drive more sales. Martinez says, “While shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you ignore regular search ads. Text ads for specific product searches still take up a lot of real estate and can help drive more sales. When I’m preparing to write text... [...]

Most brands are using the e-commerce giants Amazon as a platform to enhance their sales at a global level. Econsultancy columnist Patricio Robles has shared four Amazon weaknesses retailers can exploit. Robles says, “Here are four weakness Amazon has that other retailers might be able to take advantage of. 1. Fake reviews Despite its best efforts, Amazon has a fake reviews problem. According to a newly published BuzzFeed report, “a vast web of Amazon review fraud lives online, and it’s designed to evade the company’s efforts to thwart it.” Amazon claims that fake reviews, the... [...]

MOZ and Brickwork are hosting a webinar on ‘Deliver More Shoppers to Engaging Retail Experiences’ on Wednesday, May 9 at 10.30 am PDT/1.30 pm EST. David Munczinski, Founder and CEO, Brickwork and Jamie Kanter, Director of Strategic Accounts, Moz will host the webinar. The MOZ team says, “Today, 91% of retail is still done in brick & mortar but digital is eating retail. The majority of store shoppers now start their path to purchase online and e-commerce giants are continuing to take market share. Now, more than ever, bringing your stores online and creating differentiated... [...]

The E-commerce retailers are trying out different strategies to boost their sales and improve customer satisfaction. Econsultancy’s Luke Griffiths has shared two advantages and the implications of the ‘buy now, pay later’ strategy. Griffiths says, “With less distinction between online and offline commerce, we’re in a new era of “omni-shopping”. For retailers, that means they should be offering customers a seamless journey both online and offline. This presents more opportunities, but also comes with considerable challenges – in particular around payments. Many retailers... [...]

You have probably seen training that teaches you how to sell Teespring shirts via Facebook ads. That’s not a bad business; some people have done well with it. The hard part is that designing T-shirts takes a lot of time, requires skill and uses software that can be expensive. Consequenty, the whole process can be a pain. However, there are other (and easier) ways to build your T-shirt business. IM Wealth Builders just announced an alternative system, one that lets you profit from the T-shirt market with no inventory (or the up-front costs that would be required) and with no risk. Covert Shirt... [...]

You have probably seen training that teaches you how to sell Teespring shirts via Facebook ads. That’s not a bad business; some people have done well with it. In addition, designing T-shirts takes a lot of time, requires skill and software that can be expensive, and the whole process can be a pain. However, there are other (and easier) ways to build your T-shirt business. IM Wealth Builders just announced an alternative system, one that lets you profit from the T-shirt market with no cost of goods and with no risk. Covert Shirt Store, Version 2 was just released. It’s an upgrade to... [...]

E-commerce companies run flash sales to make more sales in limited time periods. A flash sale often lasts for less than 24 hours. During the sale, the company offers a short-term discount or promotion on some of its products. HubSpot columnist Caroline Forsey has shared a seven-step process to help marketers create flash sales and boost their e-commerce sales. Forsey says, “Flash sales generate an average 35% lift in transaction rates. Along with increased revenue, flash sales can help your ecommerce business get rid of excess inventory and stabalize your existing inventory. Most importantly,... [...]

Econsultancy’s Nikki Gilliland has shared four ecommerce lessons from Black Friday. This will help improve marketers perception of handling the ecommerce on holidays. Gilliland says, “Here’s four key things we have learnt. For lots more expert opinion and analysis, particularly when planning for 2018 and onwards, subscribers can check out Econsultancy’s Lessons from Black Friday Best Practice Guide. Website performance is improving Black Friday has previously resulted in disappointment for online shoppers, often due to slow loading times or sites simply being unable to handle the... [...]

Successful e-commerce business is a blend of several strategies and efforts using different marketing tools. Among these content plays the pivotal role as it has the capacity to engage people and persuade them to take an action. HubSpot columnist Greg Wise has shared seven creative content ideas that can help the e-commerce business owners. Wise says, “Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage shoppers. If you’re not sure what that looks... [...]