The global basket abandonment rate is 76.9% which makes the ecommerce brands worry. Most brands try various tactics to solve the basket abandonment issues and improve their sales with one or the other tactics. Econsultancy columnist Nikki Gilliland has shared five reasons why buyers abandon the baskets while shopping and has offered some tips to reducement abandonment. Gilliland says, “How to reduce this is just one of the topics discussed in Econsultancy’s Ecommerce Best Practice guide, which also delves into other important areas of ecommerce such as search data and landing page design. Feeling... [...]
Archive for the 'E-Commerce' Category
Forrester is hosting a webinar on ‘State Of Global Online Retailing In 2017’ on Tuesday, October 31, 2017. The webinar will present an overview of the state of global online retailing in 2017. The Forrester team says, “eCommerce is on retailers’ agendas worldwide, with a goal to incorporate into a greater global retail strategy. Learn how to better target the growing sophistication of buyers through an understanding of consumer behaviors and market trends. The webinar provides examples and references from Forrester’s research data with time allowed at the end for you to... [...]
Black Friday is just a days away and marketers are in the process of planning better strategies to attract more customers and earn more business this year. Econsultancy in its Ask The Expert column has answered five important questions dealing with Black Friday. Ben Davis says, “We ask the experts about strategy, search, content and more. Thanks go to Dan Barker, James Gurd, Stuart Rex and Guy Levine. Why not take the time to have a leisurely read through the whole post. Or, if you’re in a hurry, you can jump straight to an individual question using the links below. Do you expect... [...]
Econsultancy is hosting a webinar on ‘Ecommerce: Trends, Data and Best Practice’ on Tuesday, October 31, 2017. The webinar will focus on the recent ecommerce trends and guide marketers to enhance their ecommerce efforts. The Econsultancy team says, “The webinar will be hosted by Lynette Saunders, Senior Econsultancy Research Analyst and Steffan Aquarone, author of our Ecommerce Best Practice Guide who will be sharing his thoughts and tips on delivering ecommerce success as well as answering your questions in the live Q&A session after the presentation. Key Points this session... [...]
Amazon is one of the most popular e-commerce platform. Around 55% of people start their online shopping searches on Amazon. All the brands try to improve their sales on the Amazon and other platforms. Entrepreneur contributor Jason Parks has shared some useful strategies to improve sales on Amazon. Parks says, “In order to start selling on Amazon, you need to create an Amazon Sellers account. Amazon goes through this step by step on its website. There are over 20 categories open to all Amazon sellers, and then 10 or more that are only open to Professional Sellers. In order to list products... [...]
Econsultancy is hosting a webinar on ‘Ecommerce: Trends, Data and Best Practice’ on Tuesday, October 31, 2017. The webinar will focus on the recent ecommerce trends and guide marketers to enhance their ecommerce efforts. The Econsultancy team says, “The webinar will be hosted by Lynette Saunders, Senior Econsultancy Research Analyst and Steffan Aquarone, author of our Ecommerce Best Practice Guide who will be sharing his thoughts and tips on delivering ecommerce success as well as answering your questions in the live Q&A session after the presentation. Key Points this session... [...]
Forrester is hosting a webinar on ‘State Of Global Online Retailing In 2017’ on Tuesday, October 31, 2017. This webinar will present an overview of the state of global online retailing in 2017. The Forrester team says, “eCommerce is on retailers’ agendas worldwide, with a goal to incorporate into a greater global retail strategy. Learn how to better target the growing sophistication of buyers through an understanding of consumer behaviors and market trends. The webinar provides examples and references from Forrester’s research data with time allowed at the end for you to... [...]
Amazon is one of the most popular global e-commerce network today having maximum number of sellers and buyers. Knowing how the company works can help the newly joining sellers adjust quickly in the selling process. Forbes contributor Kate Harrison has shared five things that you should know before joining Amazon as a seller. Harrison says, “sing Amazon as a commerce platform is not as straightforward as one might think, according to James Thomson. Thomson is a Partner at Buy Box Experts and co-author of The Amazon Marketplace Dilemma. He believes that a company looking to win on Amazon... [...]
A survey conducted by Market Track, a provider of subscription-based advertising, has revealed that more 80% US shoppers plan to make a purchase on Amazon during the 2017 holiday season. The Market Track team says, “With the bulk of consumers planning to stay home to feast, Amazon’s prowess in the online sector continues to grow. Over 80% of shoppers plan to shop at the retail e-commerce giant this year compared to the already astounding 74% that planned to in 2016. Regardless of where shoppers make their online purchases, the majority believe that the best deals on the most popular holiday... [...]
Qubit, a marketing personalization technology provider has launched ‘Qubit Aura’, a product discovery solution for mobile web. The Qubit Aura offers AI-powered personalization that changes the products that users see based on their behavior. Graham Cooke, CEO of Qubit says, “Personalization starts with product discovery, and the results from our beta program prove that if you can increase product discoverability, you can increase your revenue. Ecommerce companies can maintain relevance and differentiate from giants like Amazon with a focus on increased product discoverability.... [...]