Customer acquisition is the key element in building and growing your e-commerce business. Also you need a strong policy to retain those customers for long term. Rakuten team has published new e-book ‘Hello Again! An eCommerce Guide to Building Customer Loyalty and Improving Retention’ to help you improve your customer loyalty and retention. Rakuten team says, “Successful eCommerce businesses know — more important than finding new customers is KEEPING current customers coming back! Make 2020 your most profitable year yet, by focusing on customer loyalty to increase... [...]