To make people buy your products or services you need to get close to them. It helps you establish rapport with them and gain their trust. AdWeek contributor Ariella Brown has shared an informative article sharing the usefulness of live events on digital marketing. Brown says, “You’re on a barge, languidly motoring up the Hudson River in bucolic New York on a crystal-clear early summer afternoon. You pass tree-lined shores on both sides of the river, as a glass blower takes an amorphous blob of glass and slowly shapes it into a colorful fish. You look over the side of the boat, thinking... [...]

Digital marketing has opened new channels for brands and marketers. It allows you to reach out your target audience in multiple ways. Entrepreneur contributor Shubhagata Choudhury has shared four ways digital marketing is influencing user choice and customer acquisition. Choudhury says, “Facebook Walls Are The New Billboards! Gone are the days of spending a significant amount of cash on creating the perfect ad and product pitch. With the advent of digital and social media marketing, you can increase your sales value easily. Both the corporate giants and the SMEs have a level playing ground... [...]

Your digital marketing strategies help you improve your online marketing success ratio. HubSpot writer Elissa Hudson has shared seven digital marketing strategies for marketers. Hudson says, “It’s important to note that even if a campaign runs over the course of a couple of years, it doesn’t make it a strategy — it’s still a tactic that sits alongside other campaigns to form your strategy. Now that we’ve gotten to grips with the basics of digital strategy and digital marketing campaigns, let’s dig into how to build your strategy. How to Build a Comprehensive Digital Strategy 1)... [...]

Forrester is hosting a webinar on ‘The Global Digital Gap’ on Monday, June 26 at 11.00 am EST. This webinar will help attendees understand customer behaviour. The Forrester team says, “Global brands struggle to execute in growth markets and to localize their marketing approach. Digital is opening immediate access to new markets, but creates greater expectations to be served locally. This is not just about the Chinese Great Digital Wall, but applies to many countries. This webinar helps executives understand the best practices to localize their go-to-market approaches. Key... [...]

Alexandra Tachalova says, “To measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics alone has more than 75 standard reports and each of them can be modified,... [...]

Lenre Onibalusi says, “In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks are now crucial to every company’s marketing efforts. It’s a real adapt or die situation, and so far, the overwhelming majority of companies have adapted and shaped up for these new marketing channels. According to a recent study by Smart Insights, 82 percent of businesses have a defined strategy for digital marketing,... [...]

Kimberly De Silva says, “A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets and jingles. Fast-forward a couple of years and a lot — if not all — has changed. Now, this marketing budget, regardless of size, should be focused on social, search, email and mobile. The statistics are proof of this shift in marketing budget: for nearly half a decade, investments in traditional advertising have consistently dropped by single digit... [...]

Ronald Dod says, “Being a small business owner is hard work. Trust me, I know. You wear a lot of hats — everything from accounting, sales, and marketing to more. However, small business digital marketing shouldn’t be left to the side as it usually is with the 10 million other things a small business owner must do every day. And it shouldn’t have to be. As a small business owner, you can spend time on digital marketing and be effective if you: Know what you are doing. Are good with time management. Honestly, it takes many years of practice and dedication to become good at both of... [...]