Impact of live events on digital marketing
To make people buy your products or services you need to get close to them. It helps you establish rapport with them and gain their trust.
AdWeek contributor Ariella Brown has shared an informative article sharing the usefulness of live events on digital marketing.
Brown says, “You’re on a barge, languidly motoring up the Hudson River in bucolic New York on a crystal-clear early summer afternoon. You pass tree-lined shores on both sides of the river, as a glass blower takes an amorphous blob of glass and slowly shapes it into a colorful fish. You look over the side of the boat, thinking about the history of both the waterway you’re on and the reason you’re there: to experience a museum exhibit on water”.
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