MarketingProfs has published the ‘MarketingProfs Customer Experience (CX) Guide’ explaining the importance of offering a great customer experience. The MarketingProfs team says, “Customer experience happens whether you’re intentional about it or not. That means you’re already doing CX every single time your customers or prospects interact with your brand. Customer experience done well can meaningfully improve your organization’s bottom line, while customer experience left ignored can meaningfully hurt your bottom line. In this e-book, you’ll learn… How... [...]