Despite their digital investments, many companies still fall short of providing even a satisfactory customer experience. Irrelevant product recommendations, overly complex checkout processes, mistargeted ads and emails can all lead to dissatisfaction and churn. Adweek is hosting a webinar ‘Siloed Data Is Killing Your Customer Experience: 5 Signs It’s Time For a CDP’ on Tuesday, June 6, 2023, at 1.00 pm EDT. The Adweek team says, “Learn where your brand falls on the CX maturity model and how to determine if a CDP is the right fit from KPMG LLC’s managing director of marketing... [...]
Archive for the 'Customer Experience' Category
Customer experience is one of those marketing buzzwords that has been gaining traction over the past number of years. Digital Marketing Institute has published ‘The DMI Guide to Customer Experience (CX)’. This guide covers the following contents: Introduction Chapter 1: What is Customer Experience (CX)? Chapter 2: Starting Your CX Journey Chapter 3: Building Your CX Program Chapter 4: Strategic Considerations of Customer Experience Chapter 5: Winning at CX Conclusion. The DMI Guide to Customer Experience (CX) Digital Marketing Institute [...]
At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. MarTech is hosting a webinar ‘Get to the Heart of Customer Experience With Data that Delivers’ on Tuesday, April 25, 2023. The MarTech team says, “What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of the CDP lies the data that fuels customer insights. In a recent research study, nearly two-thirds of marketing leaders said they look to service providers... [...]
Content Marketing Institute has published a new video ‘Show, Don’t Tell: Putting CX at the Center of Marketing’ featuring Zontee Hou. The CMI team says, “This is a clip from Zontee Hou’s session at Content Marketing World 2022 called: Show, Don’t Tell: Putting CX at the Center of Marketing.” Content Marketing Institute [...]
MarketingProfs has published a new guide ‘Marketing in Today’s Metaverse’. The MarketingProfs team says, “Download Marketing in Today’s Metaverse—a new free guide from Allseated. It explains what you and your team need to consider before taking the “metaverse plunge” and how the metaverse will change how you think about the customer journey. Plus, you’ll walk through case studies from companies that are already thriving in this exciting new world. You’ll learn: What to consider before jumping into the metaverse Marketing fundamentals you... [...]
MarketingProfs has published a new guide ‘A Better Way to Incentivize Customers’. The MarketingProfs team says, “Thinking about using rewards to incentivize your customers and employees? Then you’ll want to download this new guide from Tango Card. Inside, discover how companies are delighting recipients by letting them choose their own gifts and why it’s resulting in increased customer loyalty, better customer service and program support, and happier customers and employees. You’ll learn: How to easily order, track, and send rewards from a central hub How to... [...]
This is a reminder for the Digital Marketing Depot webinar to be held on February 9, 2023. Digital Marketing Depot is hosting a webinar ‘5 CX Trends That Will Shape 2023’ on Thursday, February 9, 2023, at 1.00 EDT. The DMD team says, “This webinar will explore how brands are uniquely listening to customer feedback and applying the latest techniques to garner meaningful, actionable customer insights — to ultimately drive increased engagement with customers and employees, from the front line to the C-suite. Businesses that leverage these strategies successfully find that consumers... [...]
Great customer experience enables you to stand out from competitors. It provides a way to accelerate your sales. eMarketer has published five charts explaining five ways to improve customer experience. The eMarketer team says, “Providing a good customer experience (CX) isn’t just about getting positive reviews online—it’s about creating a relationship with your customer. It’s also about a better bottom line, which is harder to achieve these days as consumer spend slows. Here are five charts on how and why you should be thinking about CX, and who is responsible for it. 1. CX may... [...]
No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. Digital Marketing Depot is hosting a webinar ‘5 CX Trends That Will Shape 2023’ on Thursday, February 9, 2023, at 1.00 EDT. The DMD team says, “This webinar will explore how brands are uniquely listening to customer feedback and applying the latest techniques to garner meaningful, actionable customer insights — to ultimately drive increased engagement with customers and employees, from the front... [...]
Forrester has published the latest episode of the What It Means podcast ‘CX Teams Face Diverging Fates In 2023’ featuring Rick Parrish, VP, Research Director. The Forrester team says, “2022’s Customer Experience Index (CX Index™) results saw the first significant decline in CX quality since 2017. This occurred partly because companies sat on their laurels after big performance gains during the height of the pandemic. But customer expectations are always evolving; sitting still means falling behind. Listen to the full episode to get more of our predictions and guidance for... [...]