A content marketing strategy is essential for aligning content with business goals, ensuring consistent messaging across channels. It helps attract and retain a target audience, driving brand awareness, engagement, and long-term growth. Content Marketing Institute contributor Ann Gynn has published an article featuring seven steps to create your content marketing strategy. She says, “To craft a strategy that all stakeholders will actually consume (and refer to later), you should make it a single page. To help, I’ve developed seven steps to a one-page content marketing strategy. Let’s... [...]

In 2025, content marketing thrives as a data-driven, personalized approach, leveraging AI and immersive technologies like AR and VR to enhance user experiences. Brands focus on authentic storytelling and value-driven content to build trust and long-term customer loyalty. Content Marketing Institute is hosting a webinar ‘2025 Content Marketing Predictions (And How to Navigate Them)’ on Wednesday, January 29, 2025, at 1.00 pm EST. The CMI team says, “Seize early opportunities. Ditch defunct approaches. Boldly go into 2025 with a content marketing strategy tuned to the latest expert-led... [...]

Content research is crucial for creating engaging, accurate, and relevant material that resonates with your audience. It helps identify trends, understand audience needs, and build credibility by providing well-informed, impactful content. HubSpot contributor Laura M. Browning has published a new guide titled ‘A Step-by-Step Guide to How I Do Content Research‘. She says, “Thoughtful and thorough research will reward you with compelling, engaging, and genuinely helpful content. You’re probably already doing keyword research (if not, learn the basics!), and you probably already... [...]

This is a reminder for the DMI webinar to be held on January 22, 2024. Marketing in 2025 will be shaped by hyper-personalization, AI-driven insights, and immersive technologies like AR/VR for enhanced customer experiences. Brands will focus on ethical marketing, sustainability, and building deeper emotional connections with audiences. Digital Marketing Institute is hosting a webinar ‘Marketing to the Next Generation’ on Wednesday, January 22, 2025. The DMI team says, “Today’s young consumers expect more than marketing – they demand authenticity, purpose, and connection. Join... [...]

Content marketing strategies for 2025 will emphasize personalized, data-driven content tailored to niche audiences, leveraging AI for efficiency and precision. Interactive formats like videos, podcasts, and immersive experiences will dominate to boost engagement and brand loyalty. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Content Marketing Strategies for 2025: A Framework for Success’ featuring Brian Piper. This episode covers the following: What Is... [...]

This is a reminder for the CMI webinar to be held on January 16, 2025. On-Page SEO involves optimizing individual web pages to rank higher in search engine results and attract relevant traffic. It includes elements like content quality, keyword usage, meta tags, headings, and internal linking to improve a page’s visibility and user experience. Content Marketing Institute is hosting a webinar ‘On-Page SEO Essentials: Transform Your Content Performance in 2025’ on Thursday, January 16, 2025, at 1.00 pm EST. The CMI team says, “On-page SEO is all about optimizing every... [...]

This is a reminder for the Adweek webinar to be held on January 16, 2025. The 2025 forecast calls for a flurry of changes in the advertising data landscape. From expanded consumer privacy requirements to adopting the latest and greatest in AI, marketers can expect no shortage of excitement across the ecosystem. Adweek is hosting a webinar ‘2025’s Top Media and Advertising Data Trends’ on Thursday, January 16, 2025, at 1.00 pm ET. The Adweek team says, “Dive deep into predictions for trends, changes, and new challenges in the wide world of data with Snowflake leaders.... [...]

Semrush has published a new video ‘9 Things to Remove From Your Website in 2025’. The Semrush team says, “This video breaks down some of the most common website issues that could be damaging your SEO and frustrating visitors. From outdated content to poor user experience, we’ll show you how to identify and fix these problems to create a new content marketing strategy that drives traffic and conversions. We discuss the impact of low-quality content, why keeping blog post dates can actually build trust, and how tools like Semrush can help you identify and improve underperforming... [...]

Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Creating Magical Moments Through Social at Hilton‘. This episode covers the following: Why speed and nimbleness are key in social media Using social listening tools to identify opportunities The importance of a vetting process for social initiatives Leveraging data to overcome leadership resistance Leadership’s focus on aligning initiatives with Hilton’s values The story behind Hilton’s viral TikTok trend How defined processes drive Hilton’s success on social The Wicked-inspired rooms... [...]

Marketing in 2025 will be shaped by hyper-personalization, AI-driven insights, and immersive technologies like AR/VR for enhanced customer experiences. Brands will focus on ethical marketing, sustainability, and building deeper emotional connections with audiences. Digital Marketing Institute is hosting a webinar ‘Marketing to the Next Generation’ on Wednesday, January 22, 2025. The DMI team says, “Today’s young consumers expect more than marketing – they demand authenticity, purpose, and connection. Join us for this webinar with Jane McDaid, award-winning digital strategist... [...]