Content marketing builds trust, drives engagement, and nurtures customer relationships by delivering valuable, relevant information. It boosts brand authority, improves SEO, and generates long-term business growth. Content Marketing Institute contributor Jodi Harris has published an article covering marketing tips, templates, and checklists to improve your content operations. She says, “I’ve gathered some of their best tips, templates, and cheat sheets to break complex tasks into simpler steps and avoid frustrating bottlenecks. And, if you’re in between jobs or looking to advance your... [...]

In 2025, content trends focus on AI-powered personalization, interactive experiences, and short-form video dominance. Authentic storytelling, community-driven content, and SEO for voice and visual search shape the digital landscape. Content Marketing Institute is hosting a webinar ‘2025 Content Trends: 4 Ways to Get Ahead and Stay Ahead’ on Wednesday, February 5, 2025, at 1.00 pm EST. The CMI team says, “This webinar, informed by insights from content marketers and CMS users across various industries, offers a comprehensive playbook for content teams to navigate these changes. We’ll... [...]

In 2025, SEO prioritizes user intent, high-quality content, and AI-driven search algorithms, making expertise and authenticity crucial. Optimizing for voice search, video content, and EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) is key to ranking success. Semrush has published a new video ‘The New Approach to SEO that Changes Everything in 2025’. The Semrush team says, “With AI reshaping search engine optimization and digital marketing, businesses need smarter app▶️roaches to increase website traffic and rank higher on Google. This video breaks down how... [...]

This is a reminder for the Adweek webinar on January 29, 2025. With AI-powered creative technology resulting in more intelligent creative, marketers are obliterating production challenges and winning back consumers’ attention Adweek is hosting a webinar ‘Digital Ad Creative Benchmarks for 2025’ on Wednesday, January 29, 2025, at 1.00 pm ET. The Adweek team says, “Uncover the benchmarks driving performance success and creative ingenuity for digital advertisers in 2025 with Stephen Vallera, VP, global creative services at Smartly. You’ll find out how to: Maximize budgeting... [...]

This is a reminder for the CMI webinar on January 29, 2025. In 2025, content marketing thrives as a data-driven, personalized approach, leveraging AI and immersive technologies like AR and VR to enhance user experiences. Brands focus on authentic storytelling and value-driven content to build trust and long-term customer loyalty. Content Marketing Institute is hosting a webinar ‘2025 Content Marketing Predictions (And How to Navigate Them)’ on Wednesday, January 29, 2025, at 1.00 pm EST. The CMI team says, “Seize early opportunities. Ditch defunct approaches. Boldly go into 2025... [...]

Content seeding involves strategically distributing content across targeted platforms or influencers to maximize reach and engagement. It ensures the right audience discovers and amplifies your message, driving brand visibility and growth. HubSpot contributor Kayla Carmicheal has published an article explaining content seeding. She says, “While blogging and editorial outlets previously served as the primary avenues for content seeding, social media platforms have become the dominant method of choice. Content seeding works on platforms like: TikTok. Twitter. YouTube. Facebook. Instagram. LinkedIn. Podcasts. Pinterest. But,... [...]

Content Marketing Institute is hosting a webinar ‘How Employee Advocacy Brings the Human Back to B2B’ on Thursday, February 6, 2025, at 2.00 pm EST. The CMI team says, “Let’s make B2B social less boring and turn your team into your biggest marketing asset to drive engagement and measurable results. You’ll learn: How Celonis built a winning employee advocacy program that connects brand awareness to business impact What types of content inspire employees to share, build credibility, and generate meaningful engagement Tips from a LinkedIn expert on how to position employees... [...]

This is a reminder for the Adweek webinar to be held on January 28, 2025. Adweek is hosting a webinar ‘The Marketer’s Guide to Proving Impact’ on Tuesday, January 28, 2025, at 1.00 pm ET. The Adweek team says, “Discover insights from new research that reveal how these challenges undermine marketers’ ability to drive measurable results with Smartsheet’s Adam Figueroa, senior director of marketing operations and Noah Edelstein, VP of product management, in conversation with ADWEEK’s chief content officer Zoë Ruderman. You’ll find out: How shifts in company strategy... [...]

Microsoft Clarity is a free user behavior analytics tool that provides insights through heatmaps, session recordings, and user engagement metrics. It helps businesses optimize their websites by identifying pain points and improving the overall user experience. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Use Microsoft Clarity: A Powerful Analytics Alternative’ featuring Mari Smith. This episode covers the following: Why Marketers Should Use Microsoft... [...]

A content marketing strategy is essential for aligning content with business goals, ensuring consistent messaging across channels. It helps attract and retain a target audience, driving brand awareness, engagement, and long-term growth. Content Marketing Institute contributor Ann Gynn has published an article featuring seven steps to create your content marketing strategy. She says, “To craft a strategy that all stakeholders will actually consume (and refer to later), you should make it a single page. To help, I’ve developed seven steps to a one-page content marketing strategy. Let’s... [...]