This is a reminder for the CMI webinar on February 12, 2025. Content Marketing Institute is hosting a webinar ‘From Moderately Effective to Truly Impactful: Strategies for Scalable, High-Performing Content’ on Wednesday, February 5, 2025, at 1.00 pm EST. The CMI team says, “Join Robert Rose, Chief Strategy Adviser at the Content Marketing Institute, as he moderates an engaging roundtable with Mark Wheeler, CMO of Storyblok, and Brendan Witcher, VP & Principal Strategy Analyst at Forrester. They’ll explore practical strategies and frameworks to elevate your content strategy... [...]
Archive for the 'Content Marketing Tips' Category
A viral video can significantly amplify marketing efforts by rapidly increasing brand awareness and audience engagement. Its widespread sharing potential boosts organic reach, enhances credibility, and drives conversions at a low cost. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘6-Step Formula to a Billion Views: Adley Kinsman Viral Video Secrets’ featuring Adley Kinsman. This episode covers the following: Why Organic Video Structure Matters Step 1: The... [...]
Content Marketing Institute is hosting a webinar ‘From Moderately Effective to Truly Impactful: Strategies for Scalable, High-Performing Content’ on Wednesday, February 5, 2025, at 1.00 pm EST. The CMI team says, “Join Robert Rose, Chief Strategy Adviser at the Content Marketing Institute, as he moderates an engaging roundtable with Mark Wheeler, CMO of Storyblok, and Brendan Witcher, VP & Principal Strategy Analyst at Forrester. They’ll explore practical strategies and frameworks to elevate your content strategy and drive meaningful results. What you’ll learn: Move... [...]
Content marketing in 2025 is highly personalized, AI-powered, and focused on interactive experiences to boost engagement. Brands prioritize value-driven, multimedia content to build trust, enhance SEO, and drive meaningful customer relationships. Neil Patel has published ‘The Future of Content Marketing: A 2025 Guide’. He says, “In this article, I discuss the future of content creation, the four content marketing trends I think are shaping the industry right now, and four predictions I think will come true over the next year. Key Takeaways 58.5 percent of all US-based searches... [...]
A strong Content Collaboration Framework is essential for seamless teamwork, ensuring efficient content creation, organization, and communication. It enhances productivity, reduces redundancies, and fosters innovation by streamlining workflows and maintaining consistency. HubSpot contributor Caroline Forsey has published an article explaining the content collaboration framework that earned HubSpot six million views. She says, “If I published a blog post on “SEO strategy”, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post. Teams... [...]
MarTech contributor Moni Oloyede has published an article featuring information on five content killers that ruin results and how to fix them. She says, “The truth is that your audience is bombarded with content every day. If yours doesn’t stand out, deliver value and connect with the right people, it won’t get the attention it deserves. Here are five common content mistakes that kill effectiveness and examples of real-world remedies. 1. It doesn’t clearly state the value The problem Audiences need to know what’s in it for them beyond gaining knowledge. How will this content improve... [...]
Content Marketing Institute has published a new video ‘Tell Stories That the C-Suite Wants To Hear’. The CMI team says, “Thad Kahlow and Rashmi Vittal, executives of the BOL Agency, shared that true story from their client’s during their presentation, Insights and Metrics That Matter: Speak the Language of the CMO, at the Content Marketing World conference.” Content Marketing Institute [...]
Search and content marketing work together to enhance online visibility, attract organic traffic, and engage audiences with valuable information. By optimizing content for search engines and user intent, brands can drive long-term growth and establish industry authority. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Is Search Dying and Does Content Really Matter Looking Ahead’ featuring Marcus Sheridan. This episode covers the following: How is Search Changing... [...]
Forrester has published a new report ‘The Forrester Wave™: Content Platforms, Q1 2025’. Cheryl McKinnon says, “The Forrester Wave: Content Platforms, Q1 2025 is now live! We looked at 12 key vendors and evaluated them on 24 criteria. Four leaders emerged, followed by five strong Performers and three contenders. To learn more about these vendors and how they serve their target markets, see the full report. Get Ready For A More Intelligent Approach To Content Management The enterprise content management market has undergone a significant transformation and today is exemplified... [...]
Content marketing builds trust, drives engagement, and nurtures customer relationships by delivering valuable, relevant information. It boosts brand authority, improves SEO, and generates long-term business growth. Content Marketing Institute contributor Jodi Harris has published an article covering marketing tips, templates, and checklists to improve your content operations. She says, “I’ve gathered some of their best tips, templates, and cheat sheets to break complex tasks into simpler steps and avoid frustrating bottlenecks. And, if you’re in between jobs or looking to advance your... [...]