A well-documented content strategy can help marketing teams focus their efforts on clearly defined goals and ultimately have a bigger impact overall. Content Marketing Institute is hosting a webinar ‘Learn 5 Ways to Bring Value to Your Content Marketing Strategy’ on Wednesday, January 12, 2021, at 2.00 pm ET. The CMI team says, “Join our webinar to hear how AdvisorStream successfully incorporates licensed content from reputable publishers to help its users achieve their content marketing goals, including: Amplifying brand messaging Building credibility Nurturing relationships Driving... [...]

Watch episode nine of Marketing Makers, CMI’s series for those who make marketing work. Watch the video to explore what a content strategy is and how you can create an effective one. Content Marketing Institute  [...]

Content marketing continues to evolve every year. With new platforms and technologies, we get newer ways to reach our audience and expand. The COVID-19 pandemic has created an altogether new challenge for the companies and marketers in terms of the creation of new strategies to continue reaching the target market. IMPACT’s Jen Barrell has shared a comprehensive article on what your 2021 content marketing strategy should include. She says, “Let’s break down your new and improved strategy into four sections. Think of this as the content manager version of The Home Edit (without the... [...]

Content marketing is of enormous value. By publishing your content in different formats and on different platforms, you can enhance your online reach and influence. Siege Media’s Sierra Skelly has published an article highlighting 10 big benefits of content marketing. Skelly says, “Here are 10 of the biggest benefits of content marketing you can’t ignore. 1. It Puts Eyes On Your Business Content marketing is one of the easiest ways to reach a large number of people. While banner ads can bring attention to your business, SEO-driven content marketing allows you to put your brand in... [...]

A well-planned content strategy enables you to enhance your online reach and grow your customer base. And content audit is a process to continuously improve your content. Amplexor is hosting a webinar ‘Maximize your Content Strategy with a Content Audit’ on Thursday, September 3, 2020, at 7.00 pm PDT. The Amplexor team says, “70% of companies actively invest in Content Marketing and 77% have a supporting content marketing strategy. How do you know if your content is resonating with your various customers and achieving the desired business goals? In the second episode of this virtual... [...]

The COVID-19 has created an unprecedented challenge for businesses across the globe. To survive and start growing again, you need to plan carefully and act quickly. Content Marketing Institute‘s Joe Pulizzi has shared eight tips to help you keep your content marketing growing during this pandemic. Pulizzi says, “Let’s get started. If there was ever a time to build and grow an audience, it’s right now. Here are eight things content marketers need to do now during this crisis. 1. Take a fresh look at your goals Like it or not, you need to make changes to your content marketing strategy.... [...]

Today’s new sale: How to Create a Realistic Content Marketing Plan. Content marketing can get overwhelming at times. Nevertheless, to keep your business growing, you have to create content that helps your audience. Otherwise, they will go elsewhere. And, just as important, if your audience consists of other business people, they have the same problem you do. That’s where How to Create a Realistic Content Marketing Plan. will help you and help them, too. Teaching people how to create a realistic, achievable content marketing plan, using this PLR course, can relieve a lot of their stress... [...]

In marketing, you need to keep your eyes and ears open. It is an experimental process that leads to success and failures. You would agree that following the set examples of brands can help you design successful campaigns. Learning from these brands can get you success in your marketing endeavours. Entrepreneur contributor Jim Joseph has shared the marketing strategies adopted by five major brands. Joseph says, “Marketing is a spectator sport. We can all learn from each other by observing what brands do in the marketplace, even if we don’t have big budgets. Specifically, we’re... [...]

According to a Content Marketing Institute (CMI) research, 62% of the most successful content marketers have a documented strategy and 72% of content marketers who increased their level of success over the past year credit their strategy as a major contributor. CMI contributor Jodi Harris has shared a short guide to creating an effective content marketing strategy. Harris says, “Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will... [...]

Econsultancy columnist Nikki Gilliland has discussed the findings from the company’s Digital Trends 2018 report published in association with Adobe. The report states that 45% companies cite content and experience management as their top priority. Also the top-performing companies are 50% more likely than their peers to have well-designed user journeys that facilitate clear communication and a seamless transaction. (69% vs. 46%). Data-driven marketing has grown from 12% in 2017 to 16% in 2018. On adoption of AI in marketing, Gilliland says, “When asked about the themes and technologies... [...]