A strong content marketing strategy can play a vital role in establishing your business by winning the trust of your target audience.

Content Marketing Institute contributor Ann Gynn has shared seven useful tips to creating a content marketing strategy for your personal brand.

She says, “Use these seven steps to create a documented content marketing strategy for your own brand.

1. Craft a brand mission statement

All good content marketing strategies start with understanding the mission and goals. Thus, the first step in your personal content marketing strategy is to create a mission statement.

Here’s how Gabriela broke down the components of a personal brand mission statement:

  • Who you are
  • What you do
  • What you stand for
  • What your unique value is

I’ll add one more – What do you want to achieve with your brand?”

How To Create a Content Marketing Strategy for Your Personal Brand

Content Marketing Institute
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