Dive into Content Strategy [E-book]
Portent has published a new e-book ‘Dive into Content Strategy’ on developing a strong content strategy.
The Portent team says, “We’re making content strategy accessible. Get quick explanations and detailed exercises for key content strategy stages. After this ebook, you’ll know how to create the right content and stop wasting your time on the useless stuff.
In this ebook we explain how to:
- Identify success metrics
- Understand your audience
- Clarify your competitive landscape
- Define your company voice
- Produce and evaluate ideas.”
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