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Tuesday, September 24, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Paid Search Marketing ’ Category

Average #1 Ranking Page Ranks Well for 1,000 Relevant Keywords

Acheieving a good ranking in search engines is a priority for all the marketers. And it is the key to online success as most searchers are interested in the sites and services which rank high. Ahrefs has published a new study according to which the average #1 ranking page will also rank in the top […]

Cyrus Shepard’s 7 Hacks for Increased Rankings

It is very important for marketers to keep themselves abreast of the latest search engine trends and techniques. Proper SEO knowledge can help them take their business to new heights. MOZ’s Cyrus Shepard has shared 7 hacks for increased search engine rankings in this week’s Whiteboard Friday video. The MOZ team says, “You may find […]

Merkle’s Q1 2017 Report Lists Paid Search Trends

Merkle, a performance marketing agency specializing in data-based marketing solutions, has reported 2017 paid search trends in its Digital Marketing Report for Q1. The following are the key stats: Spending on Google AdWords increased 21% YOY in Q1 2017 Tablet bids have declined Spending on Google Adwords phone increased by 21%. To discover more findings, visit […]

‘The State of Links: Yesterday’s Ranking Factor?’ – MOZ

Tom Capper says, “Back in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main types of strategy that he saw as still being relevant and effective today. During his introduction, he said something that really got me thinking, about how the whole purpose […]

‘How to Increase Search Engine Rankings for a Redesigned Website’ – Small Business Trends

Ronald Dod says, “As a small business, your website is your greatest marketing tool and asset. You need to leverage it as such. It is the first thing that your customers are going to see. It can also be a strong customer acquisition tool to acquire customers through search engines, social media, etc. Regardless of your […]

‘Launching a New Website: Your SEO Checklist’ – MOZ

MOZ team says, “Hovering your finger over the big red “launch” button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven’t accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking. In today’s Whiteboard Friday, […]

‘The Wonderful World of SEO Meta Tags [Refreshed for 2017]’ – MOZ

Kate Morris says, “Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site review is the misuse of […]

‘Announcing the 2017 Local Search Ranking Factors Survey Results’ – MOZ

Darren Shaw says, “Since its inception in 2008, David Mihm has been running the Local Search Ranking Factors survey. It is the go-to resource for helping businesses and digital marketers understand what drives local search results and what they should focus on to increase their rankings. This year, David is focusing on his new company, Tidings, […]

‘In the age of RankBrain, these foundational SEO issues still matter’ – Search Engine Land

Nate Dame says, “There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to dozens, hundreds, or even thousands of SEO tasks. Few companies have the budget or resources to complete every potential SEO to-do item — and doing so would be an incredible […]

‘The problem with obsessive rank tracking’ – Search Engine Land

Ryan Shelley says, “Keyword ranking is one of the most overrated and misused metrics in SEO. Yes, tracking your positions is important, but placing too much emphasis on this metric is problematic. When it comes to SEO, what you measure gets managed. That means that focusing on the right metrics will help you generate results that have a business impact, […]