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Friday, August 23, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Paid Search Marketing ’ Category

This is case study explains how Google Posts impact rankings

Posting on Google helps marketers to share relevant, fresh content with the people who are searching for your content. Search Engine Land columnist Joy Hawkins has published a case study describing how Google Posts impact rankings. Hawkins says, “A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google […]

‘Diagnose Pages that Rank in One Geography But Not Another’ – MOZ Video

MOZ has published its Whiteboard Friday video. In this issue Rand Fishkin talks about how to diagnose pages that rank in one geography but not another. The MOZ team says, “Are you ranking pretty well in one locale, only to find out your rankings tank in another? It’s not uncommon, even for sites without an intent […]

Using featured snippets for site optimization

Various types of content plays a pivotal role in optimizing your websites. One such great piece of such content is featured snippets. MOZ’s Nick Van Huis has published a case study on optimizing sites for featured snippets with Q&A content. Huis says, “Ranking near the top of the SERPs for short-tail keywords in competitive business verticals […]

What’s the most powerful ranking factor (MOZ Video)

The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin on searcher task accomplishment as the most powerful ranking factor. MOZ team says, “Move over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling […]

3 Paid Search Campaigns Management Tips

Paid search marketing campaigns help you win customers who are actively seeking the products and services you provide. Search Engine Land columnist Thomas Stern has shared three ways to help marketers achieve desired marketing outcomes such through SEO and PPC. On keeping SEO and paid search together, Stern says, “Optimal online marketing campaigns all come down […]

SEO Commander: PC software to dramatically boost ranking #ad

Cliff Carrigan has partnered with SEO Ninja Jane Williams to produce software that will tweak your SEO to boost your page rankings: SEO Commander As one happy user says: I tested it for weeks and got some amazing keywords out of it for my websites. I run a bunch of eCommerce sites for eBay and […]

Here’s How to Handle Ranking Fluctuations

Search engine rankings keep changing depending on the contents posted on various sites and the relevance measured by the search engines. MOZ’s Rand Fishkin has posted a video on how to handling ranking fluctuations. MOZ team says, “Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations […]

HubSpot’s Guide to Get Started with Paid Search

Marketers are going for paid search to get priority positions in the search engines. Google, the biggest search player, earned 95% of its revenues from paid search in the year 2016. HubSpot’s y Kate Taylor Mighty has published a free guide to get started with the paid search. Kate has focused on landing page testing, finding […]

Marketers can Win at Search by Integrating Paid & Organic Search

A good search engine rank matters. Marketers and webmasters design various tactics to attract search engines to their sites but a few could make it. Search Engine Land columnist David Freeman advocates the integration of paid and organic search into a single holistic search strategy. Freeman has shared five tips for this integration. On optimizing overall search […]

Don’t Oversimplify Content for Google Rankings

Simple and easy to understandable content has been the key to achieve good Google search rankings. But in a recent in-depth article Search Engine Land columnist Eric Enge advises marketers to not to oversimplify the content for getting a good ranking. On how Google keeps improving its search algorithm, Enge says, “As an industry, we […]