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Sunday, September 20, 2020

Archive for the 'Gmail for Email Marketing' Category

‘Update: Gmail Image Blocking And Caching’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Update: Gmail Image Blocking And Caching”.Amanda Gagnon says, “If you haven’t already heard, Gmail will now start displaying images within emails by default, instead of blocking them by default as in the past.This means more accurate reports of email opens from Gmail subscribers.Initially, the change also meant repeat opens by the same subscribers would not be communicated, but our devs cracked down and found a fix.This means both your unique and total open rate reports will, with Gmail’s update, be more accurate than was possible before“.Update:... [...]

‘What Email Marketers Are Saying About Gmail’s Image Serving Change’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “What Email Marketers Are Saying About Gmail’s Image Serving Change”.Matt McGee says, “Google caused quite a stir Thursday with the news that it’sserving images in Gmail from its own servers, rather than from the sender’s servers.As we reported yesterday, Gmail open rates should become more accurate because images are displayed by default. But other data will go away — the user’s location and user agent, for example.The initial reaction was largely negative, but now that Google has clarified (a bit of)... [...]