David DeMambro says, “More than ever before, people are relying on their mobile devices for web browsing. In fact, a recent study from Hitwise found that almost 60% of U.S. online searches are conducted via mobile, and according to Litmus, 56% of emails were opened on mobile devices in April 2016.

With so many potential customers opening emails on mobile, it’s essential that marketers optimize their sends for tablets and smartphones in addition to desktop computers. Luckily, Google has made that easier with their announcement that Gmail will begin supporting emails created with responsive design later this month.

Let’s dive into some of the details marketers should know about this announcement.

What’s changing?

Until this month, many email marketers have had to optimize their sends for mobile using manual tactics — changing the sizes and proportions of images, links, calls-to-action, and so on. (HubSpot customers: You get to skip the headache thanks to default emails automaticallyoptimized with responsive design.) But these steps are time-consuming to say the least“.

Gmail to Begin Supporting Responsive Design: What Google’s Announcement Means for Marketers


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