Google has recently added new features to its Gmail service. AWeber columnist Tom Tate has identified its new features and posted an article on how they might affect your email marketing.

Tate says, “It’s easy to fear the worst when Gmail makes updates to the way subscribers receive and interact with your messages. (Remember the “dreaded” Promotions tab?! The horror!😱 )

So, when Gmail recently announced that they’re rolling out new changes — like the option for people to “snooze” emails and the ability for their interface to “suggest unsubscribes” — marketers everywhere started flipping out.

Alarms were sounded. Panic buttons were pushed. People proclaimed email marketing “dead” for the 9384759th time.

But when I sat down and actually dissected four of the important Gmail updates, I saw a very different picture. These new features shouldn’t be feared. In fact, they’ll actually help your long-term email strategy — not sabotage it. Let’s review them together and see how they work in your favor”.

Is Gmail Sabotaging Your Email Marketing?

AWeber


You May Also Like These Topics...

From 0 to 150k+ Subscribers In 7 Months [Podcast]

Watch Copyblogger’s podcast episode ‘From 0 to 150k+ Subscribers In 7 Months’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “The Milk Road grew from 0 to 150k+ subscribers in less than seven months. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dig in to show you what you can […]

Sharing is caring

Engage customers with email moments — in real time [E-book]

Salesforce has published a new e-book ‘Engage customers with email moments — in real time’ featuring useful tips to improve email marketing performance.  The Salesforce team says, “In this e-book, get 50 proven email best practices for driving engagement, optimizing spend, and increasing conversion rates. You’ll learn tips for: Setting every email up for success […]

Sharing is caring

[Today only] Email Marketing: Beyond the Basics, 67% off #ad

Most online marketers use email. It can be very effective. Email Marketing: Beyond the Basics shows how to do it right. Email marketing has staying power. Even with the rise of social media and other digital marketing channels, email marketing is still the most effective marketing tool when used well. But you can’t just stick […]

Sharing is caring

Do This Email Marketing Strategy for 100 Days [Video]

Email is one of the most trusted marketing tools. But you need strategies to keep your subscribers engaged. Watch Neil Patel’s latest video ‘Do This Email Marketing Strategy for 100 Days’ to learn and implement new email marketing tactics. He says, “Are your emails actually getting open? Are your subscribers actually clicking on the content […]

Sharing is caring
Sharing is caring