Find out how new Gmail may affect your email marketing
Google has recently added new features to its Gmail service. AWeber columnist Tom Tate has identified its new features and posted an article on how they might affect your email marketing.
Tate says, “It’s easy to fear the worst when Gmail makes updates to the way subscribers receive and interact with your messages. (Remember the “dreaded” Promotions tab?! The horror!😱 )
So, when Gmail recently announced that they’re rolling out new changes — like the option for people to “snooze” emails and the ability for their interface to “suggest unsubscribes” — marketers everywhere started flipping out.
Alarms were sounded. Panic buttons were pushed. People proclaimed email marketing “dead” for the 9384759th time.
But when I sat down and actually dissected four of the important Gmail updates, I saw a very different picture. These new features shouldn’t be feared. In fact, they’ll actually help your long-term email strategy — not sabotage it. Let’s review them together and see how they work in your favor”.
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