The latest The SERP’s Up SEO podcast episode is titled ‘What to do about Google’s reddit habit?’. The SERP’s Up team says, “How should Google address the growing presence of Reddit on the SERP? Wix’s Mordy Oberstein and Crystal Carter are back to discuss why Reddit is ranking at the top of so many SERPs and the problems it presents. They also survey the wider SEO community for solutions Google should implement to bring balance back to the SERP. Founder of Foundation Marketing, Ross Simmonds, joins the show to discuss the future of Reddit and how marketers can... [...]
Archive for the 'Internet Marketing News' Category
Link building is the backbone of online visibility, boosting website credibility and authority by establishing connections across the web. It enhances search engine rankings and drives organic traffic, amplifying brand reach and fostering trust among users. Semrush has published ‘Link Building for SEO: A Guide to the Basics’. Rachel Handley says, “Some backlinks are more valuable for your SEO than others. Some don’t have any effect at all. And ones acquired using spammy practices (sometimes known as toxic backlinks) can be harmful. Here are the main factors to consider when... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Is Google laying the smackdown on affiliate marketing?’. The SERP’s Up team says, “How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards. Plus, Crystal and Mordy investigate... [...]
Website performance tools are essential for ensuring optimal user experience, pinpointing areas for improvement, and enhancing site speed and reliability. By monitoring metrics like load times and responsiveness, they enable businesses to maintain a competitive edge and maximize user engagement. Semrush contributor Sydney Go has published an article featuring 12 top website performance tools for site owners. She says, “Website performance tools can measure your site’s Core Web Vitals. Which are crucial user experience indicators that impact your SEO rankings. Core Web Vitals consist... [...]
AI optimizes sales and marketing efforts by analyzing data to predict consumer behavior, enabling businesses to tailor strategies with precision for maximum impact and efficiency. From lead generation to customer retention, AI-powered tools streamline processes and enhance engagement, driving growth and fostering lasting relationships. Forbes has published an article featuring 18 ways to integrate AI into sales and marketing. The Forbes team says, “Below, 18 Forbes Business Council members discuss the ways in which AI can be leveraged by sales and marketing teams to provide a better customer... [...]
STP analysis – Segmentation, Targeting, and Positioning – delineates the roadmap for effective marketing by identifying distinct consumer segments, pinpointing the most lucrative targets, and crafting compelling brand positions tailored to resonate with each group, ensuring precision and resonance in marketing efforts. Semrush has published ‘A Marketer’s Guide to STP Analysis’. Grace Brennan says, “Here’s everything you need to know about STP analysis and how to conduct it well. What Is The STP Marketing Model? The STP model stands for Segmentation, Targeting,... [...]
The USA Federal Government offers USA self-employed citizens a grant (in the form of a tax credit). $50 Billion Giveaway shows how and shows how you can earn a fee for helping others sign up. The US Congress passed legislation as a part of the plan for COVID economic recovery that provides several grants to various classes of people who were impacted by COVID. One of these groups is people who were self-employed in 2021 during the height of the pandemic. Most of our readers are self-employed so if you are in the US, you may quality for this tax credit. But there are millions of other self-employed... [...]
Web forms streamline data collection, facilitating seamless interaction between users and websites. They serve as vital conduits for gathering crucial information, enhancing user experience and fostering effective communication. HubSpot has published ‘The Ultimate Guide to Web Forms’. The HubSpot team says, “This ultimate guide covers: Popular form types to help you drive leads, automate sales, determine customer satisfaction, and more Insights on how to get the most value from these forms on your website Best practices for using a form builder, with tips on form design, user... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Is Google laying the smackdown on affiliate marketing?’. The SERP’s Up team says, “How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards. Plus, Crystal and Mordy investigate... [...]
Setting the right pricing is crucial for maximizing profits, as it ensures that customers perceive value while covering costs and staying competitive in the market. It directly impacts revenue, customer perception, and market positioning, making it essential for long-term business success. HubSpot contributor has published an article featuring five simple ways to improve your pricing. He says, “In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s... [...]