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Wednesday, January 29, 2020
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Google Advertising ’ Category

‘Google adds cloud-based tools for online video programs with purchase of Anvato’ – Marketing Land

Barry Levine says, “Google has taken another step toward becoming a one-stop, cloud-based solution for major media companies. Late last week, the tech giant announced its acquisition of Mountain View, California-based video platform Anvato. Deal terms were not made public. Anvato’s Media Content Platform automates the encoding, editing, publishing and secure distribution of video across […]

‘Google announces significant changes to AdWords bidding and text ads’ – Marketing Land

Ginny Marvin says, “With the news that over half of the trillions of Google searches happen on mobile, Google announced Tuesday that it will soon change the way advertisers set bids for targeting ads by device type in AdWords. Other coming changes announced at Googler Performance Summit in San Francisco include an update to Google […]

‘Google is about to bombard users with more and bigger mobile ads’ – ‘Mashable’

Patrick Kulp says, “Google’s advertisers may soon figure much more prominently into the terrain of the company’s maps feature. A new type of ad offering will let companies buy the ability to place a small logo image over their physical locations on Google Maps, the search giant announced on Tuesday. Such ads are already available […]

‘Google Ad Viewability: 5 Factors That Can Determine Whether People See Your Ads’ – HubSpot

Carly Stec says, “What’s the most viewable ad size? How does page position influence viewability? Is viewability affected by ad blocking applications? And what’s an average viewability rate, anyways? These are the questions many were left with when the Media Rating Council lifted its Viewable Impression Advisory back in 2014. As a result of this change, […]

‘Why Every Business Needs to at Least Consider Google Targeted Ads’ – ‘Entrepreneur’ Blog

John Boitnott says, “Successful businesses consistently search for new ways to reach customers, not only through new channels of communication, but through the channels they use each day. Google, as one of the top tools used by consumers everywhere, has the attention of almost every brand. If they can find a way to reach Google […]

‘Google Now Auto-Converts Flash Display Ads To HTML5 For Mobile’ – ‘Marketing Land’ Article

Ginny Marvin says, “Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make them eligible for viewing on mobile devices and browsers that do not support Flash. The feature was originally announced last fall among a slew of updates designed to make Google’s display formats more mobile-friendly. The […]

‘Google Dynamic Remarketing Ads Rolling Out To All Advertisers’ – ‘Marketing Land’ Article

Ginny Marvin says, “Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the travel and education verticals. This week, the company announced dynamic remarketing is rolling out across all verticals including education, hotels, flights, real estate and more. Dynamic remarketing (or retargeting) […]

‘Testing Google Ads to Maximize Sales’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Testing Google Ads to Maximize Sales”.