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Monday, August 19, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Google Advertising ’ Category

‘Google tests showing an overall Health Score for AdWords accounts’ – Search Engine Land

Ginny Marvin says, “Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search.” The feature was spotted and first reported by the team at Receptional, a UK-based digital marketing agency. As Receptional points out, the idea is similar to that of WordStream’s AdWords Grader, showing […]

‘Google AdWords Keyword Insertion: The What, Why & How’ – HubSpot

Samantha Shannon says, “If you have ever run a Google AdWords campaign, you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. The catch? It is up to us to utilize them. Today, I am talking about an advanced feature that […]

‘Six vital steps to optimising investment in Google’s new PPC ad real estate’ – Econsultancy

Sean Philip says, “With Google unleashing several new Adwords features in the first half of 2016, advertisers should take this as an opportunity to maximise their paid search campaigns. Here’s how… The updates During the first half of 2016 Google announced two fundamental changes to its Adwords real estate. It launched ‘Expanded text ads’, with […]

‘Google PLAs are poised to produce over half of retailers’ paid search clicks by year-end’ – Internet Retailer

Zak Stambor says, “Google’s Product Listing Ads accounted for 46% of retailers’ Google paid search clicks in the quarter, a three percentage point increase from the first quarter. The image-focused ads are set to account for more than half of retailers’ paid search clicks by the end of the year, according to a new report […]

‘Google adds cloud-based tools for online video programs with purchase of Anvato’ – Marketing Land

Barry Levine says, “Google has taken another step toward becoming a one-stop, cloud-based solution for major media companies. Late last week, the tech giant announced its acquisition of Mountain View, California-based video platform Anvato. Deal terms were not made public. Anvato’s Media Content Platform automates the encoding, editing, publishing and secure distribution of video across […]

‘Google announces significant changes to AdWords bidding and text ads’ – Marketing Land

Ginny Marvin says, “With the news that over half of the trillions of Google searches happen on mobile, Google announced Tuesday that it will soon change the way advertisers set bids for targeting ads by device type in AdWords. Other coming changes announced at Googler Performance Summit in San Francisco include an update to Google […]

‘Google is about to bombard users with more and bigger mobile ads’ – ‘Mashable’

Patrick Kulp says, “Google’s advertisers may soon figure much more prominently into the terrain of the company’s maps feature. A new type of ad offering will let companies buy the ability to place a small logo image over their physical locations on Google Maps, the search giant announced on Tuesday. Such ads are already available […]

‘Google Ad Viewability: 5 Factors That Can Determine Whether People See Your Ads’ – HubSpot

Carly Stec says, “What’s the most viewable ad size? How does page position influence viewability? Is viewability affected by ad blocking applications? And what’s an average viewability rate, anyways? These are the questions many were left with when the Media Rating Council lifted its Viewable Impression Advisory back in 2014. As a result of this change, […]

‘Why Every Business Needs to at Least Consider Google Targeted Ads’ – ‘Entrepreneur’ Blog

John Boitnott says, “Successful businesses consistently search for new ways to reach customers, not only through new channels of communication, but through the channels they use each day. Google, as one of the top tools used by consumers everywhere, has the attention of almost every brand. If they can find a way to reach Google […]

‘Google Now Auto-Converts Flash Display Ads To HTML5 For Mobile’ – ‘Marketing Land’ Article

Ginny Marvin says, “Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make them eligible for viewing on mobile devices and browsers that do not support Flash. The feature was originally announced last fall among a slew of updates designed to make Google’s display formats more mobile-friendly. The […]