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Thursday, December 12, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Google Advertising ’ Category

‘Google says it has now tracked 4 billion store visits from ads’ – Search Engine Land

Ginny Marvin says, “Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four million store visits after users have clicked on an ad, up from one billion a little less than a year ago, and is set to rapidly expand […]

‘Google finally gives brands more ways to keep ads off hateful Youtube videos’ – Mashable

Patrick Kulp says, “Google has apologized repeatedly to outraged British brands and government groups that found their ads surfacing on hateful YouTube videos.better. The company announced a host of changes to its advertising systems on Tuesday meant to give brands more control over where their ads appear. The move comes after the Times of London set […]

‘Small Businesses Should Still Rely on Google and Facebook Ads, Report Reveals’ – Small Business Trends

Antony Maina says, “According to the latest report from research firm eMarketer, Facebook (NASDAQ:FB) and Google (NASDAQ:GOOGL) are continuing to consolidate their hold on digital advertising. The firm says that total digital spending will increase by 16 percent this year to $83 billion. Google’s U.S. revenue from digital ads is expected to increase about 15 percent […]

‘Google swears ads will stop showing up in the absolute worst places’ – Mashable

Patrick Kulp says, “Ads sold through Google have turned up in some pretty horrific corners of the web lately, and many big advertisers are outraged. The search giant responded to the growing uproar among its client brands on Friday with an unusual public apology and a promise to “do a better job.” “We’ve heard from our […]

‘Google testing new look for local inventory ads in place of local pack’ – Search Engine Land

Ginny Marvin says, “Google appears to be running a limited test for local inventory ads (LIA) on mobile that looks like a shopping ad-ification of the Local Pack. Spotted on mobile by Mike Blumenthal on a search for “engagement rings Buffalo,” the result shows a map with a couple of LIAs below it where local pack […]

‘Google AdWords Expanded Text Ads: Best Practices For The New Format’ – HubSpot

Andy Beohar says, “Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Google’s new ETAs provide for an increase of 50 percent more ad space. Plus, ETAs pack in a few other exciting features as well. Numerous strategies and […]

‘What Google’s recent RLSA updates mean for advertisers’ – Search Engine Land

Andy Taylor says, “At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the near to immediate future. Among them, two in particular stand to expand the footprint of Remarketing Lists for Search Ads (RLSA). Here are the changes you need […]

‘Google’s new expanded PPC text ads: The impact on advertisers’ – Econsultancy

Wesley Parker says, “New expanded text ads came out as part of Google’s latest changes in summer 2016 and will replace the old text format by January 31, 2017. The new ad format has given advertisers another 35 characters to display their offer in the headline and has increased the description from two lines of 35 characters to one […]

‘Google Just Got Rid of AdWords Converted Clicks. Now What?’ – MarketingProfs

Dave McIninch says, “Today, Google ends support for Converted Clicks in Google AdWords. Advertisers still using this metric in reports or for Target CPA bidding need to take a few steps to successfully migrate to the Conversions metrics instead. This article outlines how this change may affect you and what you need to do. What […]

‘Google Just Got Rid of AdWords Converted Clicks. Now What?’ – MarketingProfs

Dave McIninch says, “Today, Google ends support for Converted Clicks in Google AdWords. Advertisers still using this metric in reports or for Target CPA bidding need to take a few steps to successfully migrate to the Conversions metrics instead. This article outlines how this change may affect you and what you need to do. What […]