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Saturday, August 17, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Google Advertising ’ Category

Seven Google’s Smart Display Campaigns Related Questions Answered

In April Google launched fully-automated ‘Smart’ display campaigns helping marketers apply machine learning to all aspects of campaign optimization. It uses advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads. Based on Target CPAs marketers can set bids. Matt Lawson has has answered seven questions related to Google’s Smart Display Campaigns. On a […]

Chrome to Stop Showing Ads for Sites That Don’t Comply with Better Ads Standards

Sridhar Ramaswamy, Google’s SVP for Ads & Commerce has announced that starting 2018 Chrome will stop showing ads for websites that don’t comply with Better Ads Standards. Google is taking this measure to help publishers with good ad experiences get paid for their work. Ramaswamy says, “The vast majority of online content creators fund their work with advertising. […]

Google Announces Integration of AMP to Search & Display Ads

Google has announced that its open source Accelerated Mobile Pages (AMP) Project will benefit the advertisers now. Google has launched a new AdWords beta that lets advertisers to use fast-loading AMP pages as the landing pages for their search ads. According to Google, the AMP pages will load fast with the new improvements. Google’s Vice President, Product Management Jerry Dischler […]

‘Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains’ – Search Engine Land

Ginny Marvin says, “Advertisers have begun receiving claim notice emails related to a $22.5 million settlement in a class action suit against Google. The case, Google AdWords Litigation, Case No. 5:08-cv-03369-EJD, in the US District Court for the Northern District of California, stems from a 2008 claim that Google did not disclose that it placed ads on […]

‘Google, the world’s top advertising company, is building an ad blocker for Chrome’ – Mashable

Patrick Kulp says, “Google, the internet’s biggest advertising company, may be building an ad blocker. The search giant plans to roll out a feature in the next mobile version of its Chrome browser that would filter out certain types of ads, the Wall Street Journal reported Wednesday. Such a tool seems at odds with the company’s […]

‘Google is set to expand its store visits program to thousands more advertisers’ – Marketing Land

Ginny Marvin says, “Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it has tracked over four billion store visits as the result of ad clicks, up from one billion a little less than a year ago. Google extended the now two-year […]

‘Google says it has now tracked 4 billion store visits from ads’ – Search Engine Land

Ginny Marvin says, “Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four million store visits after users have clicked on an ad, up from one billion a little less than a year ago, and is set to rapidly expand […]

‘Google finally gives brands more ways to keep ads off hateful Youtube videos’ – Mashable

Patrick Kulp says, “Google has apologized repeatedly to outraged British brands and government groups that found their ads surfacing on hateful YouTube videos.better. The company announced a host of changes to its advertising systems on Tuesday meant to give brands more control over where their ads appear. The move comes after the Times of London set […]

‘Small Businesses Should Still Rely on Google and Facebook Ads, Report Reveals’ – Small Business Trends

Antony Maina says, “According to the latest report from research firm eMarketer, Facebook (NASDAQ:FB) and Google (NASDAQ:GOOGL) are continuing to consolidate their hold on digital advertising. The firm says that total digital spending will increase by 16 percent this year to $83 billion. Google’s U.S. revenue from digital ads is expected to increase about 15 percent […]

‘Google swears ads will stop showing up in the absolute worst places’ – Mashable

Patrick Kulp says, “Ads sold through Google have turned up in some pretty horrific corners of the web lately, and many big advertisers are outraged. The search giant responded to the growing uproar among its client brands on Friday with an unusual public apology and a promise to “do a better job.” “We’ve heard from our […]