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Sunday, December 15, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Google Advertising ’ Category

Increase your Google Display Network ROI with these tips

Google Display Network (GDN) allows advertisers to buy ads from Google and reach extend their targeted reach over the Internet. Entrepreneur contributor Perry Marshall has shared four ways to help marketers improve their ROI on GDN. Marshall says, “Google provides you with four different options for selecting your place in the GDN. Managed placement targeting […]

Tips to optimize your display ad campaigns using GDN

Google Display Network allows businesses to reach out more prospects with their display ads on a wide network of sites on the Internet. You should be aware of the tricks that can help you enhance your advertising ROI. Marketing Land columnist Ratko Vidakovic has published an article highlighting the problems that you may face while using […]

Google blocks placement of ads on pop-ups or pop-unders

Google has announced that now onward the company does not permit the placement of Google ads on pages that are loaded as a pop-up or pop-under. The company also doesn’t permit Google ads on any site that contains or triggers pop-unders. John Brown, Head of Publisher Policy Communications, Google, says, “At Google, we value users, advertisers […]

Google Experimenting with VR Ad Formats

Google is experimenting with VR ad formats at its Area 120 workshop. The Google team is trying native, mobile VR ad format in the beginning. Area 120’s Aayush Upadhyay and Neel Rao say, “Developers and users have told us they want to avoid disruptive, hard-to-implement ad experiences in VR. So our first idea for a potential […]

Seven Google’s Smart Display Campaigns Related Questions Answered

In April Google launched fully-automated ‘Smart’ display campaigns helping marketers apply machine learning to all aspects of campaign optimization. It uses advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads. Based on Target CPAs marketers can set bids. Matt Lawson has has answered seven questions related to Google’s Smart Display Campaigns. On a […]

Chrome to Stop Showing Ads for Sites That Don’t Comply with Better Ads Standards

Sridhar Ramaswamy, Google’s SVP for Ads & Commerce has announced that starting 2018 Chrome will stop showing ads for websites that don’t comply with Better Ads Standards. Google is taking this measure to help publishers with good ad experiences get paid for their work. Ramaswamy says, “The vast majority of online content creators fund their work with advertising. […]

Google Announces Integration of AMP to Search & Display Ads

Google has announced that its open source Accelerated Mobile Pages (AMP) Project will benefit the advertisers now. Google has launched a new AdWords beta that lets advertisers to use fast-loading AMP pages as the landing pages for their search ads. According to Google, the AMP pages will load fast with the new improvements. Google’s Vice President, Product Management Jerry Dischler […]

‘Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains’ – Search Engine Land

Ginny Marvin says, “Advertisers have begun receiving claim notice emails related to a $22.5 million settlement in a class action suit against Google. The case, Google AdWords Litigation, Case No. 5:08-cv-03369-EJD, in the US District Court for the Northern District of California, stems from a 2008 claim that Google did not disclose that it placed ads on […]

‘Google, the world’s top advertising company, is building an ad blocker for Chrome’ – Mashable

Patrick Kulp says, “Google, the internet’s biggest advertising company, may be building an ad blocker. The search giant plans to roll out a feature in the next mobile version of its Chrome browser that would filter out certain types of ads, the Wall Street Journal reported Wednesday. Such a tool seems at odds with the company’s […]

‘Google is set to expand its store visits program to thousands more advertisers’ – Marketing Land

Ginny Marvin says, “Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it has tracked over four billion store visits as the result of ad clicks, up from one billion a little less than a year ago. Google extended the now two-year […]