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Friday, August 23, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Google Advertising ’ Category

‘Google testing new look for local inventory ads in place of local pack’ – Search Engine Land

Ginny Marvin says, “Google appears to be running a limited test for local inventory ads (LIA) on mobile that looks like a shopping ad-ification of the Local Pack. Spotted on mobile by Mike Blumenthal on a search for “engagement rings Buffalo,” the result shows a map with a couple of LIAs below it where local pack […]

‘Google AdWords Expanded Text Ads: Best Practices For The New Format’ – HubSpot

Andy Beohar says, “Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Google’s new ETAs provide for an increase of 50 percent more ad space. Plus, ETAs pack in a few other exciting features as well. Numerous strategies and […]

‘What Google’s recent RLSA updates mean for advertisers’ – Search Engine Land

Andy Taylor says, “At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the near to immediate future. Among them, two in particular stand to expand the footprint of Remarketing Lists for Search Ads (RLSA). Here are the changes you need […]

‘Google’s new expanded PPC text ads: The impact on advertisers’ – Econsultancy

Wesley Parker says, “New expanded text ads came out as part of Google’s latest changes in summer 2016 and will replace the old text format by January 31, 2017. The new ad format has given advertisers another 35 characters to display their offer in the headline and has increased the description from two lines of 35 characters to one […]

‘Google Just Got Rid of AdWords Converted Clicks. Now What?’ – MarketingProfs

Dave McIninch says, “Today, Google ends support for Converted Clicks in Google AdWords. Advertisers still using this metric in reports or for Target CPA bidding need to take a few steps to successfully migrate to the Conversions metrics instead. This article outlines how this change may affect you and what you need to do. What […]

‘Google Just Got Rid of AdWords Converted Clicks. Now What?’ – MarketingProfs

Dave McIninch says, “Today, Google ends support for Converted Clicks in Google AdWords. Advertisers still using this metric in reports or for Target CPA bidding need to take a few steps to successfully migrate to the Conversions metrics instead. This article outlines how this change may affect you and what you need to do. What […]

‘Google introduces TrueView for Action ads on YouTube’ – Marketing Land

Ginny Marvin says, “Google introduced a new format for YouTube TrueView video ads on Wednesday: TrueView for action. Sridhar Ramaswamy, SVP of ads and commerce at Google, made the announcement at the DMEXCO conference in Germany on Wednesday. The new ad format follows other goal-driven TrueView formats — TrueView for app promotion and TrueView for shopping […]

‘Google now requires more reviews for Seller Ratings to show in ads’ – Search Engine Land

Ginny Marvin says, ” Google hasn’t made it official, but the company has been telling some customers that there is a new minimum for Seller Ratings extensions to display in AdWords ads. Businesses must accumulate at least 150 reviews in the past 12 months, up from just 30. Seller Ratings extensions show automatically in AdWords ads […]

‘Google removes AdSense 3-ads-per-page limit, focuses on content-to-ad balance’ – Marketing Land

Ginny Marvin says, “Google has removed the policy of limiting AdSense ads to three ads per page. The move can largely be seen as a response to mobile, on which pages have turned into never-ending streams and a specific ads-per-page policy doesn’t make much sense. A Google spokesperson confirmed the update to Marketing Land: “We’re always fine tuning […]

‘Getting to the bottom of Google expanded text ad CTR and CPC’ – Search Engine Land

Andy Taylor says, “Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched with mobile users in mind, allows advertisers to create longer text ads with two headlines of up to 30 characters each and a single 80-character description line. Advertisers have been testing the […]