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Thursday, October 22, 2020

Archive for the 'Google Analytics' Category

‘5 Pitfalls Commonly Seen in Google Analytics Implementations’ Website Magazine Webinar April 8

Website Magazine is hosting a webinar on Tuesday, April 8 at 2.00 pm ET. The topic of the webinar is “5 Pitfalls Commonly Seen in Google Analytics Implementations”. The WM team says, “Website Analytics data has changed the game for marketers, designers, and CMO’s alike. But there is a downside – a shoddy analytics implementation could be misguiding your decisions and costing your company money. In a recent audit of 150 Google Analytics accounts, more than half of all accounts had been improperly implemented. And to make matters worse, poor implementation caused bad decision... [...]

‘When to Use Real-Time Google Analytics’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “When to Use Real-Time Google Analytics”. Kevin Webster says, “Web analytics exist to provide data about traffic and visitors to a website, to facilitate business decisions. It’s important to look at historical trends and how changes to site functionality and content affect long-term performance. But instant, real-time analytics are important, too. Google Analytics Real-Time (Analytics > Real-Time) monitors visitor activity as it occurs. But don’t get bogged down in watching it. The key is to know when real-time analytics should... [...]

‘How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics’ – MOZ Blog

The latest MOZ blog post is titled “How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics”. Tom Capper says, “Attribution modeling in Google Analytics (GA) is potentially very powerful in the results it can give us, yet few people use it, and those that do often get misleading results. The built-in models are all fairly useless, and creating your own custom model can easily dissolve into random guesswork. If you’re lucky enough to have access to GA Premium, you can use Data-Driven Attribution, and that’s great—but if you haven’t got the budget to take... [...]

‘15 Reasons Why Analytics Prediction Will Make You a Better Marketer’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “15 Reasons Why Analytics Prediction Will Make You a Better Marketer″. Baer says, “Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason? Marketers are beginning”. 15 Reasons Why Analytics Prediction Will Make You a Better... [...]

‘10 Ways to Prove SEO Value in Google Analytics’ – MOZ Blog

The latest MOZ blog post is titled “10 Ways to Prove SEO Value in Google Analytics”. Jeff Sauer says, “Over the past two years I have flipped and flopped on my stance on (not provided) keywords in Google Analytics. For a long time I took a stance against complaining about missing keyword data in GA by asking the question “Why Do You Care So Much About (not provided)?” Then at some point last fall while I was hanging out with some of my fellow GACPs, their complaints about the data we were missing behind the fog of https: search results influenced me enough to join the ranks... [...]

‘Google Analytics Checklist for New Projects’ – MOZ Blog

The latest MOZ blog post is titled “Google Analytics Checklist for New Projects”. Geoff Kenyon says, “Whether you’re setting Google Analytics up on a site for the first time or checking a client’s existing implementation, there are quite a few standards to remember. This post offers a simple checklist for doing the job right“. Google Analytics Checklist for New Projects MOZ Blog  [...]

’18 useful custom Google Analytics reports, segments and dashboards for SEO’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “18 useful custom Google Analytics reports, segments and dashboards for SEO”. Graham Charlton says, “The customisable features in Google Analytics are great for extracting maximum value from your data.  Here I’ve gathered together a selection of custom reports, dashboards and advanced segments to help you measure SEOefforts more effectively. Some you’ll need to create yourself, following the instructions, while the rest you can just click and download and save lots of time and effort. Just click the download... [...]

‘Landing Page Optimization Using Google Analytics’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Landing Page Optimization Using Google Analytics”. Joydeep Bhattacharya says, “The page on which a visitor lands on your website is known as the landing page. Wouldn’t you love to have an optimized, user friendly and a revenue generating landing page? I am sure you will! But, the sorry part is that, most of the webmasters spend their time making their home page look elegant instead of the landing page! One of the most critical aspects of making your website convert well is to make the landing pages optimized. So,... [...]

‘Understanding Mobile Traffic with Google Analytics’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Understanding Mobile Traffic with Google Analytics”. Kevin Webster says, “Consumers increasingly access the Internet via mobile devices. Businesses should know how their websites are responding to mobile devices, to improve web marketing efforts. Whether you are employing a responsive design that resizes and rearranges itself based on mobile versus desktop visits, or you are sending phone and tablet users to a mobile friendly version of a site, studying visits from mobile users is important. Google Analytics has pre-built “Custom”... [...]

‘Testing and Analytics: What’s stopping you from testing?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Testing and Analytics: What’s stopping you from testing?”. Taylor Kennedy says, “How often do you read a blog or case study about a huge lift (sometimes here on this very site) and think, “That’s too good to be true.” Trust me, you’re not alone. I think like that also and I’m here to tell you that it’s alright. It pays to be skeptical in the marketing world. To me, skepticism is just another way of saying you pay close attention to details. After all, it’s the details that help you discover why people buy your products”. Testing... [...]