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Wednesday, February 19, 2020
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Google Analytics ’ Category

‘Are you leveraging these underutilized Google Analytics features?’ – Marketing Land

David Booth says, “If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting everything you can out of it? Here […]

‘Simple Tips for Sleuthing Your Site Performance Using Google Analytics’ – CMI

Jodi Harris says, “How do you measure up when it comes to measuring the impact and value of the content you are publishing? Fortunately, for most questions you may have about your content’s performance, there’s a way to find the answer – and very often, that answer can be found through Google Analytics. Chances are […]

‘Small business owners: 3 steps to creating accurate Google Analytics reports’ – Search Engine Land

Diana Huff says, ““Our traffic is going down,” said a client in a recent email. Attached to the email was a chart showing this year’s traffic compared to last year’s traffic. Yep, traffic had indeed gone down. The reason for the downward trend was easy to diagnose: we had created a Filtered View in Google Analytics, […]

‘Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience’ – CMI

Jenny Knizner says, “If you are considering a marketing automation tool, you may be pondering: “If we’re paying for a robust marketing automation tool, why do we need a separate web analytics tracking tool? Doesn’t the marketing automation tool provide all that I need?” While you’re asking the marketing automation vs. analytics question, don’t forget your […]

‘How to Set Up Google Analytics for Your Membership Site’ – Copyblogger

Sean Jackson says, “Setting up Google Analytics for your membership site can be tricky … unless you know the right way to start. Data analysis is at the core of all online marketing. But how do you get the right data, and more importantly, how do you make sense of it all? On today’s show, we […]

‘Marketing ROI: How to Get Actionable Insights From Google Analytics’ – MarketingProfs

Jennifer Blackburn says, “Faster than marketing teams can keep up, today’s marketing content is often shared across social channels, in email campaigns, and on third-party sites. It’s a good problem to have… Why? Because with the abundance of the resulting digital insights available, modern marketers have become better equipped at proving campaign ROI to their […]

‘Should you be using LinkedIn Ads?’ – Marketing Land

AJ Wicox says, “All too often, I hear two complaints about LinkedIn Ads: It’s too expensive. It doesn’t work. Generally, when I hear this feedback, it’s from those who don’t have the right business to be advertising on LinkedIn. So I thought I’d share what types of businesses should be using LinkedIn, as well as those […]

‘7 Google Analytics reports that demystify your B2B audience’ – Marketing Land

Stela Yordanova says, “In my previous article, I discussed ways to measure and analyze website traffic, engagement and conversions. In this piece, I share seven of my favorite Google Analytics reports that help B2B marketers further analyze and understand website visitors. 1. Geographical report If you target certain regions or are running advertising campaigns in […]

‘Now you can move Google Analytics properties to other accounts in two steps’ – Marketing Land

Ginny Marvin says, “Google has added a new feature to help users rein in and consolidate account management by allowing them to move Analytics properties from one account to another. With the new property-moving capability, all users can now move Analtyics properties, and the views nested in them, to different accounts in a simple two-step process. Once […]

‘Google Analytics launches Workspaces for enterprise-level tag management’ – Marketing Land

Matt McGee says, “Google Analytics Solutions (a new name; see below) continues its push toward the enterprise withtoday’s launch of Workspaces, a new collaborative feature that’s available in both Google Tag Manager and Tag Manager 360. The goal, according to Google’s announcement, is to solve workflow challenges that agencies and multi-user teams often faced when making […]