Return To Home Page
Main Site Navigation
Search This Site
Like Us On Facebook! Follow Us On Twitter! RSS Feed
Like Us On Facebook! Follow Us On Twitter! RSS Feed
Wednesday, February 19, 2020
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Google Analytics ’ Category

‘Google Analytics launches Workspaces for enterprise-level tag management’ – Marketing Land

Matt McGee says, “Google Analytics Solutions (a new name; see below) continues its push toward the enterprise withtoday’s launch of Workspaces, a new collaborative feature that’s available in both Google Tag Manager and Tag Manager 360. The goal, according to Google’s announcement, is to solve workflow challenges that agencies and multi-user teams often faced when making […]

‘How to use Google Analytics audience data to make media and marketing decisions’ – Marketing Land

Andrew Ruegger says, “Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through advancements in their analytics and tag management offerings. Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management, measurement, attribution, optimization and more. These […]

‘Google Analytics launches Demo Account for learning & training’ – Marketing Land

Ginny Marvin says, “To help people gain experience with Google Analytics, Google is launching Demo Account for Analytics. The idea is to give those without access to a full-fledged account a way to get hands-on experience, but it can also be used by those with access to accounts who want a playground for experimentation before […]

‘Improve B2B marketing results with Google Analytics’ – Marketing Land

Stela Yordanova says, “Many B2B marketers have unique challenges when it comes to measuring digital marketing performance. Difficulties include long sales cycles, complex products and services and multiple influencers and decision makers. How can B2B marketers best use Google Analytics to improve website performance and marketing results? In this article I offer several get-started tips […]

‘A Guide to Sampling in Google Analytics’ – MOZ

Tom Capper says, “Sampling is a process used in statistics when it’s unfeasible or impractical to analyse all the data that exists. Instead, a small, randomly selected subset is used to keep things manageable. Many analytics platforms use some sort of sampling to keep report loading times in check, and there seem to be three […]

‘6 custom Google Analytics reports you should use for every CRO project’ – Marketing Land

Jeremy Smith says, “Google Analytics (GA) is an indispensable tool for gathering data that will help you maximize your conversions. As a bonus: It’s free. GA offers excellent reports that provide an overview of key metrics for a particular period. But the out-of-the-box reports won’t always fit your needs. So, fortunately, GA also allows you […]

‘7 essential Google Analytics reports every marketer must know’ – Search Engine Land

Khaled Saleh says, “For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google Analytics can be challenging, even for experienced marketers. There is far too […]

‘Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments”’ – Marketing Land

Barry Levine says, “Google is making a bigger play in the marketing data arena today, with the announcement that it is launching a new enterprise-oriented measurement platform called Google Analytics 360 Suite. In an announcement post appearing today on the blog Inside AdWords, Vice President of Analytics, Display, and Video Products Paul Muret wrote: “Sophisticated […]

‘The Google Analytics Add-On for Sheets: An Intro to an Underutilized Tool’ – MOZ

Tian Wang says, “With today’s blog post I’m sharing everything one needs to know about an underappreciated tool: the Google Analytics add-on for Google Sheets. In this post I’ll be covering the following: 1. What is the Google Analytics add-on? 2. How to install and set up the Google Analytics add-on. 3. How to create a […]

‘Moz Content Launches New Tiers and Google Analytics Integration’ – MOZ

Jay Leary says, “When we launched Moz Content at the end of November, we limited the subscription to a single tier. At the time we wanted to get the product out in the wild and highlight the importance of content auditing, competitive research, and data-driven content strategy. To all of those early adopters who signed up […]