Content Marketing Institute has published a new video ‘Big Marketing Moves: What Happened, What’s Next?’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. In 2023, marketers adapted to an AI explosion, Twitter’s implosion, and a thousand Web3 dreams that failed to take off. But what game-changers might 2024 bring to the table? Robert Rose shares his thoughts on why branding, social media, and innovation will retake the spotlight in the upcoming year. ” https://www.youtube.com/watch?v=4fXVljxwHu8 Content... [...]
Archive for the 'Email Newsletters' Category
Content Marketing Institute has published a new video ‘Social Media Turmoil Continues | 2024 Content Marketing Predictions’ featuring content marketing predictions for 2024. The AWeber team says, “Changes in the social media landscape will affect content and marketing in strategy, budgets, traffic, and more in 2024. We’ve asked industry thought leaders (including Content Marketing World speakers and Content Marketing Award winners) for their insights and advice on the trends most likely to affect your work in 2024. Here are their thoughts on how turmoil continues to affect the... [...]
AWeber has published a new video ‘Why you should create a video version of your newsletter’ featuring useful tips to improve your newsletter performance. The AWeber team says, “Including a link to a video or audio version of your newsletter is one way to build a more engaged audience. I’m not talking about creating a whole separate script and producing it in a fancy studio. I recorded the video above on my iphone in my home office to give an example of what’s possible with just your phone and a few minutes. But just because something is easy isn’t reason enough to... [...]
Newsletter marketing is a type of email marketing that involves sending promotional and informational newsletters to potential and existing customers. AWeber has published a new video ‘A simple way to build a human connection with your newsletter readers’ featuring useful tips to improve your newsletter impact. The AWeber team says, “When I read a good newsletter, I end up learning something that I didn’t know before I read it. But when I read a really great newsletter, I end up learning something new and feeling something. Depending on the newsletter, I might feel happier,... [...]
Newsletter marketing is a type of email marketing that involves sending informational and promotional newsletters to customers and potential customers. HubSpot contributor Lindsay Kolowich Cox has published an article featuring 19 email newsletter templates and 12 resources. She says, “If done well, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel. However, “done well” means more than just serving up great content. In fact, an often overlooked component... [...]
Email newsletters are recurring emails sent to subscribers that contain curated content. They can include news articles, resources, tips, and updates about a product or brand. Newsletters can be a cost-effective way to build relationships and increase brand awareness. HubSpot contributor Ginny Mineo has published an article featuring a checklist and expert tips on creating email newsletters. She says, “Overall, newsletters are a staple in any high-performing email marketing strategy. They also have a significant ROI. On average, brands get back $36 for every $1 spent leveraging email marketing. If... [...]
Newsletter marketing is a type of email marketing where businesses send informational and promotional newsletters to past and potential customers. AWeber has published a new video ‘How to remove boring from your newsletter’ featuring useful tips to make your newsletters engaging. The AWeber team says, “When Sean and I took a hard look at engagement rates for this newsletter in early 2023, it was clear from stubbornly low open and response rates that our readers were not finding our emails interesting or helpful enough. We made it our personal mission to figure out how to make... [...]
Neil Patel has published a new video ‘Why newsletters are making a comeback (and why you should care)’. He says, “In an age characterized by the rapid pace of technological innovation, where social media platforms, instant messaging apps, and constant notifications seem to dominate our digital landscape, it may come as a surprise that newsletters are experiencing a remarkable resurgence. Yet, this revival of an age-old communication format holds substantial implications for individuals, businesses, and the way we consume information in today’s digital era.” Neil Patel’s... [...]
A newsletters is seen as a publication that arrives in the inbox periodically and offers the information and content from a given domain. It can be a great tool to keep your prospects and customers updated about your offers and updates and stay connected. The Entrepreneur contributor Thomas Smale has shared three ways a good newsletter can help you drive more business. Smale says, “There are few better ways to retain and market to existing customers than by offering a newsletter packed with engaging and relevant content, delivered in a consistent manner. Retention is instrumental to a business’... [...]
Email newsletters help marketers connect with their audiences and share promotional offers with them. Newsletters are also used as a way to generate affiliate income. When it comes to naming some good email newsletters, people will have to try hard to get one. CMI contributor Sujan Patel has shared nine ways marketers can write and publish newsletters that stand out in a crowd. Sujan says, “Bad email newsletters are a dime a dozen. Whether it’s the design, copy, or the marketing message itself, if your recipients aren’t reading and being swayed to act, you’re not going to see much,... [...]