Newsletter marketing is a type of email marketing where businesses send informational and promotional newsletters to past and potential customers.

AWeber has published a new video ‘How to remove boring from your newsletter’ featuring useful tips to make your newsletters engaging.

The AWeber team says, “When Sean and I took a hard look at engagement rates for this newsletter in early 2023, it was clear from stubbornly low open and response rates that our readers were not finding our emails interesting or helpful enough. We made it our personal mission to figure out how to make our newsletter interesting enough that folks would read. Our first step was to take a look at the newsletters we read every day, and compare them to what we were sending.”

[uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=3K7OB-HYV08′]

AWeber

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