AdWeek is hosting a webinar on ‘Use Emotional Data to Drive Customer Experience: How to Win Consumers’ Hearts’ on Tuesday, July 10 at 1.00 pm EDT. The AdWeek team says, “Customers who have a positive emotional experience with a brand are 15 times more likely to recommend, 8 times more likely to trust and 7 times […]
AdWeek is hosting a webinar on ‘Use Emotional Data to Drive Customer Experience: How to Win Consumers’ Hearts’ on Tuesday, July 10 at 1.00 pm EDT. The AdWeek team says, “Customers who have a positive emotional experience with a brand are 15 times more likely to recommend, 8 times more likely to trust and 7 times […]
Econsultancy’s Jeff Rajeck has shared major trends and challenges that the marketers will face in 2018. The findings are from roundtable discussions in Hong Kong with client-side marketers. Rajeck says, “At a table hosted by Bessie Ng, Head of Integration and Strategic Planning Director, H+K, marketers discussed the trends driving customer experience improvement initiatives as well […]
Gaining customer trust is the most important part of building your brand. Several marketers apply different tactics for this and sometimes such tactics are bad practices. Entrepreneur contributor Sanjay Castelino has shared three strategies to help marketers build customer trust. Castelino says, “When do marketers cross the line? And when do potential customers stop appreciating […]
Econsultancy columnist Nikki Gilliland has shared key benefits of the ‘working backwards’ method for effective customer experience (CX). In this method the focus remains on the customer need. So it tries to explore the benefits of the technology for the customers, and the problem it will solve in their lives, instead of starting with the technology. Gilliland […]
Providing a great customer experience and achieving customer satisfaction is a priority for all businesses. Analysis and interpretation of data can help you achieve a greater level in terms of customer satisfaction. Econsultancy columnist Jeff Rajeck has shared four ways to optimize customer experience using data & analytics. On collecting more and more days, Rajeck says, […]
Digital Marketing Depot is hosting a webinar on ‘CX in the Age of Social Media’ on Tuesday, November 28 at 1.00 pm EST. The webinar will focus on customer experience and strategies to improve it. The DMD team says, “Join our social media and CX experts as they explain how social customer service tools can help […]
Offering a great customer experience (CX) is should be one of the most important priorities of marketers as it is something that keep your customers coming. From regular communication to offering great deals, there are various strategies that can help you maintain CX. Small Business Trends contributor Yaniv Masjedi has shared four tips to help […]
Providing a unique customer experience (CX) is on the priority list of all the brands and marketers. Right strategies can help you deliver a great CX. Marketing Land columnist Jim Disco has shared three steps to help you improve customer experience. Jim says, “Recent research from Forrester provides a potential answer. Last year, the analyst […]
Providing good customer experience (CX) is the key to establishing your product and brand. Almost all the global brands are setting standards to offer a satisfying customer experience. Econsultancy’s Nikki Gilliland has compiled seventeen statistics justifying the importance of CX. Talking about the benefits of CX, Gilliland says, “Walker’s study also suggests that by 2020, customer experience […]