AdWeek is hosting a webinar on ‘Use Emotional Data to Drive Customer Experience: How to Win Consumers’ Hearts’ on Tuesday, July 10 at 1.00 pm EDT.

The AdWeek team says, “Customers who have a positive emotional experience with a brand are 15 times more likely to recommend, 8 times more likely to trust and 7 times more likely to purchase from that brand. In fact, 80 percent of the decisions people make each day are based on emotion. But the data marketers use to drive offers, actions and interactions often lacks emotional content. This is the “emotional paradox,” and it’s time for a new solution.

Hear from Deloitte Digital’s Angel Hollis Vaccaro and Tim Greulich on how to combine traditional and emotional data to deliver more personalized, contextual experiences. You’ll find out:

  • The key drivers for customer engagement today
  • How to make emotional and traditional data sets actionable for clients
  • Case studies that highlight Deloitte Digital’s new ecosystem platform, ExperienceMIX”.

Use Emotional Data to Drive Customer Experience: How to Win Consumers


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