Content Marketing Institute has published a new video ‘Revenue Growth Playbook’ featuring Deanna Ransom. The CMI team says, “Growth at all costs is over. Now, you need to go beyond creative and compelling content that attracts, informs and converts to content that does all of that while powering connection, retention and increases customer lifetime value. In this clip from Content Marketing World 2023, speaker Deanna Ransom, Founder & CEO, A.R.I.A. Partners, explains why it’s important to adopt strategic content best practices while fueling the key impactful revenue... [...]

This is a reminder for the Adweek webinar to be held on May 1, 2024. More and more businesses are turning to third-party creators, influencers and affiliates to fuel their growth, and establishing mutually beneficial long-term relationships is critical. Adweek is hosting a webinar ‘Navigate the Complex Brand-Creator Relationship’ on Tuesday, May 14, 2024, at 1.00 pm ET. The Adweek team says, “Discover everything that brands and creators should keep in mind to ensure a successful working relationship from leaders at LinkedIn influencer agency Creator Authority, We Are Verified... [...]

In 2024, content marketing thrives with immersive experiences and personalized narratives, engaging audiences amidst a sea of digital noise, fostering genuine connections and brand loyalty. AI-driven strategies and interactive formats redefine storytelling, shaping dynamic campaigns that resonate deeply with evolving consumer preferences and behaviors. Content Marketing Institute is hosting a webinar ‘The 2024 Content Marketing Playbook: Future-Focused Trends & Best Practices’ on Thursday, May 9, 2024, at 1.00 pm ET. The CMI team says, “What is the future of content marketing... [...]

This is a reminder for the DMD webinar to be held on April 30, 2024.  Personalized marketing tailors brand messaging and experiences to individual preferences and behaviors, fostering deeper connections, higher engagement, and increased conversion rates, driving business success through meaningful customer relationships. Digital Marketing Depot is hosting a webinar ‘5 Ways To Level Up Your Personalization Strategy in 2024’ on Tuesday, April 30, 2024, at 1.00 pm EDT. The DMD team says, “Marketers that deliver consistent and personalized experiences across channels bridge the gap... [...]

Google Looker is a business intelligence and analytics platform that empowers organizations to explore and visualize their data for informed decision-making. Acquired by Google in 2020, Looker integrates seamlessly with Google Cloud Platform, offering powerful data analytics solutions. Content Marketing Institute has published ‘How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide’. Kiera Wiatrak says, “Let’s explore the building blocks of content measurement and walk through a Google Looker dashboard. The free template... [...]

Content Marketing Institute has published a new guide titled ‘Your Ultimate Guide To Master the Content Creation Process’. Jodi Harris says, “I’ve organized this advice to answer the three most critical content creation questions: Who will create/contribute to the content? How will the content align with your strategic goals? How will you craft compelling stories that your audience will love? Before you proceed: If you need a refresher on how to build the proper strategic foundation and secure stakeholder support for content marketing, check out these guides: 6 Strategies... [...]

Content marketing conferences foster networking among industry peers, enabling knowledge exchange and collaboration. They provide insights into emerging trends and strategies, empowering professionals to stay ahead in a dynamic digital landscape. Ahrefs contributor Ryan Law has published an article featuring seven content marketing conferences for 2024. He says, “Conferences are a great excuse to hang out with other content marketers, talk shop, learn some new tricks, and pretend that we’re all really excited about generative AI.Without further ado, here are the biggest and best content... [...]

Content Marketing Institute has published a new video ‘Podcasting Potholes’ featuring A. Lee. Judge. The CMI team says, “Say goodbye to sifting through irrelevant “Best Practices” (designed for entertainment podcasts) and hello to targeted insights. In this clip from Content Marketing World 2023, speaker A. Lee Judge (Co-Founder and CMO, Content Monsta) share tips on taking your podcast game to the next level.” Content Marketing Institute  [...]

This is a reminder about the DMD webinar to be held on April 25, 2024.  With cookie-dependent strategies becoming obsolete and the rising tide of privacy concerns and regulations, harnessing the potential of first-party data is critical. Unfortunately, establishing a successful first-party data strategy is fraught with challenges – consumers reluctance to share information in the first place, activating cohesively across channels, and nailing down accurate attribution, to name just a few. Digital Marketing Depot is hosting a webinar ‘Data Driven Decisions: The Future of First-Party Data... [...]

Content Marketing Institute has published a new video ‘Outlook on AI Transparency Is Unclear’ featuring Robert Rose. The CMI team says, “Whether or not your brand uses generative AI in content creation, you’ll need to answer a new question: Should you speak up or stay silent about your chosen stance? Dove, Brandtech Group, and Sports Illustrated recently made controversial disclosure decisions, but Robert Rose says brands’ high-profile public statements on this subject may be more performative than productive. Here’s what else Robert sees coming out of the AI wash.” Content... [...]