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Saturday, October 24, 2020

Archive for the 'Chatbots for Social Media Marketing' Category

Chatbot Strategy: How to Improve Your Marketing With Bots [Podcast]

Chatbots help you to stay connected to your customers and communicate with them in a personalized way. You can also use chatbots to improve your customer service resulting in improved customer experience. Social Media Examiner has published a new podcast titled ‘Chatbot Strategy: How to Improve Your Marketing With Bots’ to help your achieve better marketing results with chatbots. Michael Stelzner says, “Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up? To explore how to improve your marketing with bots, I interview... [...]

Facebook Messenger Chatbot Marketing [Guide]

Facebook Messenger has approximately 1.3 billion active users. This big number creates a big marketing opportunity in digital marketing. You can enhance your customer base by connecting to the Messenger users. Medium contributor Larry Kim has published a free guide called ‘Facebook Messenger Chatbot Marketing’ to help you improve your social media marketing. Kim says, “If you want to supercharge your marketing and accelerate growth and revenue, you’ll love this guide. Let’s get started. What is Facebook Messenger Marketing? Messenger marketing is the act of marketing to your... [...]

Have you observed these benefits of chatbots?

Chatbots have brought in more flexibility and freedom to the online businesses. With them marketers are able to stay in constant touch with their visitors and customers. Copyblogger columnist Sonia Simone has listed three benefits of using Chatbots. Simone says, “Maybe the creators of messaging platforms learned a few things from email, because the chat environment is amazingly resistant to spam. Chat users must explicitly agree to receive messages — which makes the chat environment look a lot less painful than the Hellmouth that is my email inbox at the moment. Even the father of permission... [...]

Using chatbots? Avoid these things.

Chatbots have been into the mainstream as most sites feature the technology to stay connected with their visitors. While using any technology to support communication, we should restrict the usage to a certain extent and chatbots are not exception. Econsultancy columnist Nikki Gilliland has shared eight things your chatbot should never do. Gilliland says, “Chatbots have been massively hyped up over the past couple of years. Some people have suggested the technology will eradicate the use of apps, while others have claimed they will entirely eliminate customer service jobs. 1. Pretend to be... [...]

Learn to build a Chatbot with this MOZ guide

In the recently popular marketing technologies chatbots have secured a strong place. Chatbots help marketers stay consistent in their social media marketing. If you are a social-savvy marketer, you should seriously consider chatbots to reach out more customers and expand your business. MOZ columnist Robin Lord has published a comprehensive guide to build chatbots. He has shared the complete code to help marketers build their own chatbots. Lord says, “Ever since I started investigating chat bots, I was particularly interested in finding out the answer to one question: What does it take for... [...]

7 Ways to increase engagement using chatbots

Chatbots are helping marketers automate their communications with the prospects and customers. Now you can also improve your social engagement using chatbots. Entrepreneur columnist Myrray Newlands has shared seven ways to use chatbots for boosting your engagement. Newlands says, “Once you’ve chosen your chatbot-building solution and have created your virtual assistant, you can start driving engagement. Engaging with your audience boils down to attracting their attention by providing something useful or amusing. Most of the time, you’ll want to aim for functionality, as it helps... [...]

Learn how to get better marketing outputs using bots for Messenger

More and more brands have started using chatbots for marketing their products and services over the social media. The chatbots help them increase customer engagement. Murray Newlands of Entrepreneur has shared four examples of brands useing chatbots for markeitng. On how bots are used for brand awareness, Newlands says, “For brand awareness, game developer Activision crafted a brand awareness campaign in advance of the launch of one of their most popular titles, Call of Duty. In the first 24 hours of launching a bot for Messenger in the voice of one of the Call of Duty core characters,... [...]

5 Steps to Improve Your Chatbots

According to recent research, 57% of companies are already using chatbots or plan to use in 2017. Chatbots can help you enhance your social media marketing. Entrepreneur contributor Murray Newlands has shared five steps that can help marketers improve their chatbots and improve their social media presence. On choosing audience, Newlands says, “Yes, you can choose your chatbot’s personality based on your brand’s tone of voice and image, but that won’t be enough to win over your audience. You need to know your consumers like the back of your hand so that you can really... [...]

57% Companies Using Chatbots

Chatbots, the computer programs designed to simulate conversation with human users over the Internet, are widely on the social media platforms to connect with more people. According to Forrester’s Chatbots Are Transforming Marketing report, 57% of companies are already using chatbots or plan to use in 2017. Not all the chatbots are giving great results. Recently Facebook reported that chatbots fail 70% of the time. Forrester writer Xiaofeng Wang says, “The fact that most chatbots disappoint today doesn’t mean that marketers should give up and stop experimenting. If marketers... [...]

Build a Chatbot, Improve Your Social Media Marketing

Chatbots are computer programs designed to simulate conversation with human users, especially over the Internet. Chatbots are used widely on the social media platforms to connect with the users and convert them into customers. If Chatbots are used wisely, they can build your sales pipeline and monetize your social media accounts. Entrepreneur’s Marsha Hunt has published an article on building successful chatbots. On creating the features of a chatbot, Hunt says, “Find a platform that enables you to create bots that are capable of carrying out basic and complicated tasks alike. The... [...]