In the recently popular marketing technologies chatbots have secured a strong place. Chatbots help marketers stay consistent in their social media marketing.

If you are a social-savvy marketer, you should seriously consider chatbots to reach out more customers and expand your business.

MOZ columnist Robin Lord has published a comprehensive guide to build chatbots. He has shared the complete code to help marketers build their own chatbots.

Lord says, “Ever since I started investigating chat bots, I was particularly interested in finding out the answer to one question: What does it take for someone with little-to-no programming experience to create one of these chat applications from scratch? Fortunately, I have direct access to someone with little-to-no experience (before February, I had no idea what Python was). And so I set about designing my own bot with the following hard conditions:

  1. It had to have some kind of real-world application. It didn’t have to be critical to a business, but it did have to bear basic user needs in mind.
  2. It had to be easily distributable across the immediate intended users, and to have reasonable scope to distribute further (modifications at most, rather than a complete rewrite).
  3. It had to be flexible enough that you, the reader, can take some free code and make your own chat bot.
  4. It had to be possible to adapt the skeleton of the process for much more complex business cases”.

So You Want to Build a Chat Bot – Here’s How (Complete with Code!)

MOZ

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