Wordstream defines B2B content marketing as “the art of using content to expand your business’s audience, strengthen and develop brand affinity, and ultimately drive leads and sales by appealing to other businesses”.

With time, all forms of marketing are becoming challenging and the B2B content marketing is not an exception.

Econsultancy columnist Matthew Davis has shared five tips to help BeB marketers improve their content marketing efforts.

Davis says, “B2B marketers can find it difficult to make time for content creation. You’re just as likely to be supporting business development activities or the latest big bid-writing exercise as you are planning the content calendar.

I’ve put together some simple tips for time-conscious B2B content creators.

These can help you create value and make the case for more resource in your content machine.

The Kanban board as storyboard

You don’t need a content whisperer to capture customer-worthy insight from across your business. If you’re using Kanban boards or other project management tools, it’s already happening.

The UK’s Government Digital Service has turned project management as content into a fine art. You can read about how GDS built its digital style guides, for example.

By explaining the journey of product development and the finer detail of your organisation’s thought processes, you can add value for the customer, build trust, and directly talk about your offering or soon-to-be-released product or service”.

Five quick content opportunities for time-poor B2B marketers


Sharing is caring