Forrester is hosting a webinar on ‘Assessing The Real Potential Of AI For Marketing’ on Tuesday, October 3 at 11.00 am ET. This webinar attendees will learn the basics of AI for marketing and how to implement it. The Forrester team says, “It’s all but impossible for marketers to escape the hype around artificial intelligence (AI). Buzzwords, intimidating technical terms, clever product names, and promises of autonomous marketing cloud marketers’ perception of AI-powered technologies and make it difficult to evaluate prospective solutions. To assess the real potential of AI... [...]

This interview could be of your interest. The titled of this article on Forbes reads: Blueshift: The Tech Startup Using A.I. To Shift How Marketers Engage Consumers. Blueshift is a marketing technology company focused on using artificial intelligence to help businesses implement audience-of-one targeting. Julian Mitchell has published his interview with Vijay Chittoor, CEO of Blueshift. Talking about the Blueshift, Mitchell says, “The longstanding challenge within the behavioral marketing space has been bandwidth and manpower. It is difficult for one person to develop, deploy and manage... [...]

MarketingProfs is hosting a webinar on ‘Artificial Intelligence for Marketing: Getting Started’ on Thursday, September 21 at 12.00 pm ET. This webinar will guide marketers on how they can integrate AI into marketing. The MarketingProfs team says, “Artificial intelligence (AI) is having its moment. Maybe you’ve heard rumors about how it’s going to take your job, or how it poses an ‘existential risk’ to humanity. But there’s a lot to like about AI, including how you can harness it and its trusty sidekick, machine learning (ML), to transform your company’s... [...]

Econsultancy’s Ben Davis has published excerpts from an interview with Josh Carty on ‘keyword classificationscale using machine learning’. Davis says, “I recently covered LoveTheSales.com and its use of AI for product categorisation. Off the back of this, performance marketing agency iProspect got in touch to tell me about their work with keyword categorisation. I asked a few questions of Owned Media Executive Josh Carty, to find out more. Before we get stuck in, a reminder that this year’s Festival of Marketing features one stage (of 12) dedicated to AI in marketing... [...]

Deep learning is having a great focus as a part of the artificial intelligence initiatives taken by various companies including Google. Deep learning is used for building artificial neural networks. Forbes contributor Bernard Marr has answered three questions on how Google uses Deep learning for AI. Marr says, “Deep learning is already driving innovation at the cutting edge of artificial intelligence and it can be seen in many applications today. However, as data volumes continue to increase and processing technology becomes more affordable, many more sectors of society are likely to be... [...]

MarketingProfs is hosting a webinar on ‘Artificial Intelligence for Marketing: Getting Started’ on Thursday, September 21 at 12.00 pm ET. The webinar participants will get a glimpse of how they can venture into apply AI for their marketing efforts. MarketingProfs team says, “Artificial intelligence (AI) is having its moment. Maybe you’ve heard rumors about how it’s going to take your job, or how it poses an ‘existential risk’ to humanity. But there’s a lot to like about AI, including how you can harness it and its trusty sidekick, machine learning... [...]

Artificial Intelligence is adopted to make people’s ecommerce experience more enriching and making the business more fruitful for the sellers. Entrepreneur writer Doug Winter has published an article focusing three ways 3 ways artificial intelligence is upending the b2b sales experience. Winter says, “I see three main areas: 1. Process optimization. According to CSO Insights, 43 percent of enterprise sales reps miss quota. The main reason? Lack of efficient, organized sales processes. AI will make huge inroads in regards to optimizing the sales process, beginning with the onboarding... [...]

Artificial Intelligence (AI) is entering all the domains dominated by screens. And marketing is no exception. From website development to content creation and distribution, AI can be a great aid to us. HubSpot contributor Sophia Bernazzani has shared ten ways AI is useful to marketers. says, “AI is already in use in a myriad of marketing use cases. From content curation, to SEO, to email marketing, different tools are already being used by brands — not only to make human marketers’ lives easier, but to make them better at their jobs. When processes are optimized and made faster... [...]

Artificial Intelligence (AI) offers a great way for the marketers to empower their content marketing efforts. AI can enable marketers to design content strategy, campaign strategy, personalization and more. CMI’s Andrew Davies has shared an article on using AI for content marketing. Davies says, “In an increasingly competitive world, any business that does not understand its buyers will rapidly lose market share as new digital-first competitors grow. Disruptors obsess about their customer; they focus on delivering a superb and seamless customer experience; they are unencumbered by obsolete... [...]

An event called ‘Supercharged: Marketers and Machines’ is going to be held in London on July 4, 2017. The event focus is on AI-powered marketing & pairing marketers and machines for maximum results. Key speakers of the event are: Alex Miller, Founding Partner, Byte London Ashley Friedlein, Founder, Econsultancy Jennifer Day, Customer Management Director, Shop Direct Jeremy Waite, Evangelist, IBM John Straw, Senior Advisor to McKinsey & Co. Patrick Burgoyne, Editor, Creative Review Russell Parsons, Editor, Marketing Week, and more. The Supercharged team says, “Are... [...]