Digital Marketing Depot is hosting a webinar ‘The State of SEO for 2024: Are you AI-Ready?’ on Thursday, January 18, 2023, at 1.00 pm EDT. The DMD team says, “Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and Salesforce to discuss how you can successfully integrate your Google Analytics 4 data with Marketing... [...]

Successfully integrating AI into your business processes requires a foundation rooted in data. And for media and entertainment companies in particular, constructing a robust data strategy is the key to enhancing efficiency and effectiveness in your operations. Adweek is hosting a webinar ‘An AI Playbook for Media and Entertainment’ on Tuesday, January 23, 2023, at 1.00 pm EST. The Adweek team says, “Discover how to spur innovation in advertising sales, audience development, subscription management and more with real-world use cases and sector-specific strategies from Salesforce... [...]

Artificial intelligence (AI) marketing uses AI technologies to gather insights about customers and create better content. AI marketing tools can analyze large amounts of data to identify consumer patterns and preferences. Forbes contributor Helen Barreto has published an article featuring three ways to leverage the power of AI in marketing. She says, “We’ll let you ponder on that one. Here are some ways you can enrich your work with the help of AI. Optimal Ad Campaigns Every Time If you’ve spent some time on Google Ads, you might already be familiar with the assistance of artificial... [...]

Search Engine Journal has published ‘Scalable AI Tools For SEO: A Quick Guide For 2024’. Kristi Hines says, “With any AI tool or online service, it’s important to remember not to share confidential or sensitive information. Humans may review the information you share for quality assurance purposes. Information you share may be included in training data for future models. Some AI platforms allow you to opt out of training data in your user profiles, account settings, developer profiles, AI project settings, chat settings, etc. Because AI tools use information scraped from the... [...]

Artificial intelligence (AI) in digital marketing uses machine learning, algorithms, and data models to create customer insights. These insights can help marketers optimize spending, personalize content, and customize the customer journey. Digital Marketing Institute has published ‘AI in Digital Marketing – The Ultimate Guide’. The DMI team says, “AI has evolved from a fantastical notion to a game-changer for digital marketers today. It’s become the secret engine driving personalized ads, predictive analytics, customer experiences, and much more. In this article, we’ll... [...]

Content Marketing Institute contributor Connie Smart has published an article featuring seven generative AI prompts to help your content marketing workflows. She says, “Like it or not, generative AI tools generated (pun intended) a nauseating amount of attention this year, but not without merit. These powerful tools can make your content marketing team more efficient without replacing humans. Here are seven ways to make generative AI work for your marketing. 1. Train AI to learn your brand and author voices Before you use a generative AI tool for something related to writing content, teach... [...]

11 AI Bundles Christmas Sale is a package of software and training programs that turbocharge your marketing strategies using AI. From PromptMerchant to ShortsFactory AI, each tool is a gem, designed to grow your success. This deal isn’t for everyone. It’s for go-getters ready to put AI to work in their business. The 11 products are: Prompt Strongbox for ChatGPT AI Shorts Factory Prompt Merchant Pitch Kickstart for ChatGPT The Ultimate AI Lead Magnet Formula Create Offers that Sell using AI 5-day Challenge Incognito Traffic with AI AI Prompt Ace Leadono Speedlir Funnelify This is a... [...]

ChatGorilla, which has just been announced, is an AI tool designed to assist in a wide range of marketing tasks. Chat Gorilla uses over 1,000 prompts to help create effective marketing campaigns and provides solutions for queries related to marketing asset creation. It’s aimed at various business sectors including small business owners, entrepreneurs, marketing professionals, e-commerce stores, and more. It offers capabilities such as content creation, marketing strategy development, and automated customer engagement. With ChatGorilla you can: ➤ Create stunning images right inside the platform ➤... [...]

This is a reminder for the Adweek webinar to be held on December 19, 2023.  In 2024, simply showing up in a user’s feed with trendy content will no longer be enough. To experience sustained success on social media, brands must invest time and effort into cultivating a community that supercharges brand engagement and drives conversions. Adweek is hosting a webinar ‘Build a Social Community That Supercharges Engagement: Get Past Likes and Followers’ on Tuesday, December 19, 2023, at 1.00 pm EST. The Adweek team says, “Discover why time spent building community is time spent building... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Adopting AI Inside Your Business: Getting Your Team Ready for Change’ featuring Ron Callis. The SME team says, “Are you thinking of integrating AI into your business? Wondering if you should cut headcount or increase expected output of your staff? Explore how to adopt AI inside your business.” https://www.youtube.com/watch?v=CCVoBbMXFGE   Social Media Examiner  [...]