As we look ahead to 2024, there are several emerging digital marketing trends that marketers should keep an eye on to stay ahead of the game – none bigger than Artificial Intelligence. Digital Marketing Depot has published a new white paper titled ‘2024 AI Trends for Digital Marketing’. The DMD team says, “In this white paper, MoreVisibility highlights some of the most noteworthy AI digital marketing trends in 2024, and provides tips on how you can leverage AI for better visibility and engagement, including: How are search engines using AI for organic results? How you can... [...]
Archive for the 'AI for Marketing' Category
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Optimize Agency Marketing With AI’ featuring Cathy McPhillips. The SME team says, “Want to reduce agency operating costs? Looking for ways to streamline research, analysis, and ideation processes? Discover how to leverage AI tools to increase efficiency and improve creative output.” https://www.youtube.com/watch?v=vaq-wITP83s Social Media Examiner [...]
Chatbots are a form of digital marketing that can be used to collect leads, answer customer service questions, and promote products. They can also be used to automate marketing and sales funnels by providing answers to product or service questions. Search Engine Journal contributor Ludwig Makhyan has published an article comparing ChatGPT, Bard and Bing. He says, “Chatbots are taking the world by storm. SEO pros, writers, agencies, developers, and even teachers are discussing the changes that this technology will cause in society and how we work in our day-to-day lives. ChatGPT’s release... [...]
Digital Marketing Depot is hosting a webinar ‘The State of SEO for 2024: Are you AI-Ready?’ on Thursday, January 18, 2023, at 1.00 pm EDT. The DMD team says, “Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and Salesforce to discuss how you can successfully integrate your Google Analytics 4 data with Marketing... [...]
Successfully integrating AI into your business processes requires a foundation rooted in data. And for media and entertainment companies in particular, constructing a robust data strategy is the key to enhancing efficiency and effectiveness in your operations. Adweek is hosting a webinar ‘An AI Playbook for Media and Entertainment’ on Tuesday, January 23, 2023, at 1.00 pm EST. The Adweek team says, “Discover how to spur innovation in advertising sales, audience development, subscription management and more with real-world use cases and sector-specific strategies from Salesforce... [...]
Artificial intelligence (AI) marketing uses AI technologies to gather insights about customers and create better content. AI marketing tools can analyze large amounts of data to identify consumer patterns and preferences. Forbes contributor Helen Barreto has published an article featuring three ways to leverage the power of AI in marketing. She says, “We’ll let you ponder on that one. Here are some ways you can enrich your work with the help of AI. Optimal Ad Campaigns Every Time If you’ve spent some time on Google Ads, you might already be familiar with the assistance of artificial... [...]
Search Engine Journal has published ‘Scalable AI Tools For SEO: A Quick Guide For 2024’. Kristi Hines says, “With any AI tool or online service, it’s important to remember not to share confidential or sensitive information. Humans may review the information you share for quality assurance purposes. Information you share may be included in training data for future models. Some AI platforms allow you to opt out of training data in your user profiles, account settings, developer profiles, AI project settings, chat settings, etc. Because AI tools use information scraped from the... [...]
Artificial intelligence (AI) in digital marketing uses machine learning, algorithms, and data models to create customer insights. These insights can help marketers optimize spending, personalize content, and customize the customer journey. Digital Marketing Institute has published ‘AI in Digital Marketing – The Ultimate Guide’. The DMI team says, “AI has evolved from a fantastical notion to a game-changer for digital marketers today. It’s become the secret engine driving personalized ads, predictive analytics, customer experiences, and much more. In this article, we’ll... [...]
Content Marketing Institute contributor Connie Smart has published an article featuring seven generative AI prompts to help your content marketing workflows. She says, “Like it or not, generative AI tools generated (pun intended) a nauseating amount of attention this year, but not without merit. These powerful tools can make your content marketing team more efficient without replacing humans. Here are seven ways to make generative AI work for your marketing. 1. Train AI to learn your brand and author voices Before you use a generative AI tool for something related to writing content, teach... [...]
11 AI Bundles Christmas Sale is a package of software and training programs that turbocharge your marketing strategies using AI. From PromptMerchant to ShortsFactory AI, each tool is a gem, designed to grow your success. This deal isn’t for everyone. It’s for go-getters ready to put AI to work in their business. The 11 products are: Prompt Strongbox for ChatGPT AI Shorts Factory Prompt Merchant Pitch Kickstart for ChatGPT The Ultimate AI Lead Magnet Formula Create Offers that Sell using AI 5-day Challenge Incognito Traffic with AI AI Prompt Ace Leadono Speedlir Funnelify This is a... [...]