Artificial intelligence (AI) in digital marketing uses machine learning, algorithms, and data models to create customer insights. These insights can help marketers optimize spending, personalize content, and customize the customer journey.

Digital Marketing Institute has published ‘AI in Digital Marketing – The Ultimate Guide’.

The DMI team says, “AI has evolved from a fantastical notion to a game-changer for digital marketers today. It’s become the secret engine driving personalized ads, predictive analytics, customer experiences, and much more.

In this article, we’ll break down what AI means for digital marketing, examples of its use, challenges and tools (not just ChatGPT!), and consider the skills you need to face it to your advantage.

  • What is AI in Digital Marketing?
  • How to use AI in Digital Marketing
  • Examples of AI in Digital Marketing
  • The Pros & Cons of AI Digital Marketing
  • AI Digital Marketing Tools
  • The Most Common Skills Used in AI Digital Marketing.”

AI in Digital Marketing – The Ultimate Guide

Digital Marketing Institute

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