Content Marketing Institute contributor Connie Smart has published an article featuring seven generative AI prompts to help your content marketing workflows.

She says, “Like it or not, generative AI tools generated (pun intended) a nauseating amount of attention this year, but not without merit.

These powerful tools can make your content marketing team more efficient without replacing humans. Here are seven ways to make generative AI work for your marketing.

1. Train AI to learn your brand and author voices

Before you use a generative AI tool for something related to writing content, teach it the brand voice detailed in your style guide. You can do it quickly.

For example, if you use ChatGPT, simply feed it a couple of articles from an author or your website and ask it to learn the voice. It’s a two-part prompt:

Prompt one: “Can you learn the voice of [name] using these articles [insert article URLs]?

Example prompt:

Can you learn Alli Berry’s voice using this article [pasted text of article]?

ChatGPT response:

Based on the provided content, Alli Berry seems to have a straightforward and informative writing style. She emphasizes the importance of content audits and highlights common mistakes, providing practical insights and actionable advice. Her tone is professional and focused on helping readers understand the key elements of a successful content strategy.”

7 Generative AI Prompts To Help Your Content Marketing Workflows

Content Marketing Institute

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