Content Marketing Institute has published a new video ‘Outlook on AI Transparency Is Unclear’ featuring Robert Rose. The CMI team says, “Whether or not your brand uses generative AI in content creation, you’ll need to answer a new question: Should you speak up or stay silent about your chosen stance? Dove, Brandtech Group, and Sports Illustrated recently made controversial disclosure decisions, but Robert Rose says brands’ high-profile public statements on this subject may be more performative than productive. Here’s what else Robert sees coming out of the AI wash.” Content... [...]

Blending AI and marketing unlocks unprecedented insights into consumer behavior, enabling personalized campaigns, precise targeting, and dynamic content optimization, driving enhanced ROI and fostering long-term customer relationships in a data-driven landscape. It streamlines processes, empowers decision-making, and revolutionizes customer experiences, positioning businesses at the forefront of innovation and competitiveness in a rapidly evolving market. The Content Marketing Institute team has published an article explaining whether you should shout its AI and marketing plan to the world. The... [...]

AI tools for marketing streamline tasks like data analysis, customer segmentation, and personalized content creation, enabling businesses to optimize strategies, enhance customer experiences, and drive more effective campaigns in a rapidly evolving digital landscape. Digital Marketing Institute contributor Emma Prunty has published an article featuring various AI tools you can use in marketing. She says, “While ChatGPT is on top for now, bear in mind that other AI tools will emerge and evolve. Plus it’s all about what you need to use the tool for. If it’s SEO or customer journey mapping,... [...]

This is a reminder for the DMD webinar to be held on April 16, 2024.  AI revolutionizes copywriting with its ability to generate tailored, engaging content at scale, optimizing marketing efforts and enhancing brand messaging. By analyzing data and understanding audience preferences, AI empowers marketers to craft compelling narratives and drive impactful communication strategies. Digital Marketing Institute is hosting a webinar ‘How to Use AI for Your Copywriting’ on Tuesday, April 16, 2024, at 1.00 pm ET. The DMI team says, “AI can still be a mystery to those working with copy... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Matt Wolfe Ranks The Best AI Tools For Marketers In 2024’. The video covers the following: Hume detects emotion in voice. Quickly create and test audio and video jingles. Heygen translations for creator influencer use. Kieran loves Claude 3. Opus Clip impressive clip editing, but needs improvement. ElevenLabs overdub and remix content into audio format. ElevenLabs translation and sound effects for content creators. AI image generators used for YouTube thumbnails. Free... [...]

AI plays a pivotal role in writing by generating content efficiently and optimizing language for various purposes. In marketing, it facilitates targeted advertising, personalized content creation, and data-driven decision-making to enhance customer engagement and drive sales. Copyblogger has published the latest podcast episode ‘The Truth About AI’s Roles in Writing and Marketing’ featuring Britney Muller. The Copyblogger team says, “In this episode, Tim Stoddart sits down with Britney Muller, about her interests and current projects in the world of AI and machine learning.... [...]

AI revolutionizes copywriting with its ability to generate tailored, engaging content at scale, optimizing marketing efforts and enhancing brand messaging. By analyzing data and understanding audience preferences, AI empowers marketers to craft compelling narratives and drive impactful communication strategies. Digital Marketing Institute is hosting a webinar ‘How to Use AI for Your Copywriting’ on Tuesday, April 16, 2024, at 1.00 pm ET. The DMI team says, “AI can still be a mystery to those working with copy and content. Kerry Harrison makes AI accessible, showing practical ways... [...]

AI revolutionizes lead generation by analyzing vast datasets to identify and prioritize potential leads, enabling businesses to streamline their marketing efforts and focus on high-conversion prospects. Through predictive analytics and machine learning algorithms, AI enhances lead qualification processes, increases efficiency, and optimizes marketing strategies for better ROI. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Did Ai Kill Lead Gen Campaigns?’. The video covers the following: Spending time with customers is... [...]

Utilizing AI for ad creation enables personalized targeting and dynamic content optimization, maximizing relevance and engagement with potential customers. By analyzing vast datasets and user behavior in real-time, AI-powered ads adapt to evolving market trends, enhancing campaign performance and driving better results. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used AI To Create An 60-Second Ad in 15 Minutes’. The video covers the following: AI video that went viral. Fiverr: Ai agents delivering human-trained services. HubSpot... [...]

Digital Marketing Institute has published its new podcast episode ‘Kerry’s top tips for AI for copywriters’ featuring Kerry Harriso. The DMI team says, “Kerry Harrison, veteran copywriter and AI educator, gives us her top 3 tips for dealing with the proliferation of AI into our copywriting and marketing lives”. Digital Marketing Institute  [...]