Econsultancy is hosting the ‘AI: Your force for marketing transformation (SEA)’ webinar for marketers on Wednesday, April 18. The Econsultancy team says, “In collaboration with IBM, we are having this webinar on Artificial intelligence (AI). AI is impacting the future of marketing, changing the way we work and how we connect with our customers. According to industry experts, it will impact every business decision made within five years. If you are a marketer striving to outperform competition, now may be the time to investigate how AI capabilities can deliver advantages to your... [...]

Econsultancy is hosting the ‘AI: Your force for marketing transformation’ webinar for marketers on Thursday, April 19. The Econsultancy team says, “In collaboration with IBM, we are having this webinar on Artificial intelligence (AI). AI is impacting the future of marketing, changing the way we work and how we connect with our customers. According to industry experts, it will impact every business decision made within five years. If you are a marketer striving to outperform competition, now may be the time to investigate how AI capabilities can deliver advantages to your organization. Don’t... [...]

Artificial Intelligence (AI) is becoming an integral part of online branding and marketing. It helps businesses personalize their efforts. For the ones who are just starting the use the AI, Entrepreneur magazine contributor Reshu Rathi has shared four myths which they need to forget. Rathi says, “Here we will break down the misconceptions many marketers have that keep them from adopting artificial intelligence to enhance every step of their customer journey. 1. It will kill marketer’s job. No, on the contrary, it will enhance it. What a customer expects from businesses these days is... [...]

AI-powered machine learning can help you better understand the movements and behaviour of your visitors and help you offer the right products and services. It can also play a pivotal role in boosting your conversion rate. Econsultancy columnist Matt Lacey has published an article to help marketers improve conversion rates using machine learning. Lacey says, “84 Per cent of marketing organisations are using machine learning, according to industry sources. One of the most notable areas where machine learning is burgeoning and delivering fast-paced impact is improving conversion and it’s... [...]

Forrester is hosting a webinar on ‘How To Avoid Harmful Bias And Discrimination With AI’ on Tuesday, May 22 at 11.00 am EST. While the potential existential threat of artificial intelligence (AI) is well publicized, the threat of biased machine learning models is much more immediate. Organizations must learn how to identify and prevent harmful discrimination in their models, or they will suffer reputational, regulatory, and revenue consequences.  Attend this webinar to learn best practices for building ethics into AI. Key takeaways: Learn how unintentional harmful bias seeps into... [...]

Content Marketing Institute is hosting a webinar on ‘Improve the Impact of Your Content Marketing Program with Artificial Intelligence’ on Wednesday, March 7 at 2.00 pm EDT. Christopher P. Willis, Chief Marketing Officer, Acrolinx and Stephanie Stahl, General Manager, CMI will host the webinar. CMI team says, “Artificial intelligence is making content creation and governance easier and smarter. How? By providing virtual editorial guidance, based on your unique brand standards, to improve the clarity, consistency and performance of your content. Join Content Marketing Institute... [...]

Artificial Intelligence (AI) is finding its place in every online platform. It is also helping businesses expand with the integration. Have you implemented AI already? Forbes contributor Falon Fatemi has shared five questions you should ask yourself before implementing it. Fatemi says, “Artificial intelligence (AI) is upending the workplace. As one of the most versatile technologies we’ve ever encountered, it’s not surprising that AI’s applications and implications span many departments, divisions, and functional groups. When crafting and deploying an AI strategy, the most effective... [...]

The eMarketer team has published a podcast titled ‘How Can Marketers Get Started with AI?’. About the podcast In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Victoria Petrock discusses how much the artificial intelligence market is growing, and what’s driving that growth. How Can Marketers Get Started with AI? eMarketer  [...]

Artificial Intelligence (AI) is on the way to revolutionize the world of business as it has a remarkable presence in the e-commerce too. Entrepreneur contributor Reshu Rathi has posted an article advising brands to embrace AI and take all the benefits. Rathi says, “Until a few months back, only bigger companies could afford the sizable investments required to implement AI. That’s no longer the case. AI is becoming more accessible to businesses of all sizes. In the next few years, AI will continue to expand its reach throughout organizations. Early adopters already are reaping the... [...]

The Artificial Intelligence (AI) marketing in an ‘in-thing’ now whether you are in to promotional or e-commerce marketing. AI helps us transform the way our products are presented to the buyers, and it is just the beginning. Econsultancy columnist Jeff Rajeck has shared four techniques marketers can adopt to use AI for enhancing their marketing. Rajeck says, “Marketers have been talking about artificial intelligence (AI) marketing for some time now. But many are still wondering, what exactly can AI marketing do for us right now? To find out, Econsultancy recently held a gathering... [...]