Machine learning and Artificial Intelligence (AI) help you better interpret the data and offer a better personalized experience to your customers online. Business 2 Community contributor Jim Sterne has shared five steps to help marketers start using machine learning and AI for their marketing efforts. Sterne says, “Artificial Intelligence is powerful and will open doors we don’t even know exist at the moment. But there are some steps you can take today to ensure that you are making the most of this new capability and are not left behind. As this is such a nascent area, it serves to begin... [...]
Archive for the 'AI for Marketing' Category
Econsultancy is hosting a webinar on ‘Artificial Intelligence and Machine Learning’ on Thursday, June 28 at 2.00 am EST. The Econsultancy team says, “Our June webinar will examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy’s upcoming report titled: “A Marketer’s Guide to Artificial Intelligence and Machine Learning”. Artificial intelligence has begun to change how we market and who we market to so it will be essential for marketers to understand the implications. Key points... [...]
Artificial Intelligence is playing a pivotal role in enabling the brands to offer a personalized experience to your website visitors. It helps you build an effective communication channel with them. Business 2 Community contributor Nasrullah Patel has shared an article on how AI is shaping the future of web designs. Patel says, “Based on AI’s capabilities, some companies have already introduced a Do-it-yourself website platform such as The Grid. This platform builds a website which makes relevant design decisions entirely depending on Artificial Intelligence. It smartly analyzes the website... [...]
Forrester is hosting a webinar on ‘How To Avoid Harmful Bias And Discrimination With AI’ on Tuesday, May 22 at 11.00 am EST. While the potential existential threat of artificial intelligence (AI) is well publicized, the threat of biased machine learning models is much more immediate. Organizations must learn how to identify and prevent harmful discrimination in their models, or they will suffer reputational, regulatory, and revenue consequences. Attend this webinar to learn best practices for building ethics into AI. Key takeaways: Learn how unintentional harmful bias seeps into... [...]
Artificial Intelligence is enabling the brands and marketers to explore new personalization and sales opportunities online. It helps them deliver a greatly personalized experience to their customers. Entrepreneur contributor Chris Porteous opines that apart from the above things, AI will also be influencing the Search Engine Optimization (SEO) process. Porteous says, “Good sites are becoming the new normal, and that fact is changing the way we SEO. Sticking to a niche and using quality backlinks helps, and that’s just the beginning. You can adapt to the new normal in SEO marketing by... [...]
Artificial Intelligence (AI) is becoming an integral part of the sales life cycle. Several brands have blended it with their marketing process. To help marketers understand the AI better and rightly employ it, Econsultancy columnist Seak Donnelly has shared six common misconceptions of AI. Donnelly says, “In anticipation of Econsultancy’s forthcoming update to our 2016 report – Marketing in the Age of Artificial Intelligence, I thought I would consider some of the popular misconceptions about AI. Misconception 1: The machines will rise and take over the world AI is not going to take... [...]
Artificial Intelligence (AI) is playing a significant role in making marketing more personalized and responsive. We haven’t heard of the influence of AI on email marketing. To help us learn about it, Econsultancy columnist Ben Davis has interviewed Raj Balasundaram, VP Solutions and Strategic Services at Emarsys, a B2C marketing automation platform summarized the conversation in a blog post. Davis says, “I began by asking ‘What is personalisation?’ “Every marketer has to answer these four questions,” Balasundaram replied, “Who? What? When? How?” “That’s fundamentally... [...]
Econsultancy is hosting the ‘AI: Your force for marketing transformation’ webinar for marketers on Thursday, April 19. The Econsultancy team says, “In collaboration with IBM, we are having this webinar on Artificial intelligence (AI). AI is impacting the future of marketing, changing the way we work and how we connect with our customers. According to industry experts, it will impact every business decision made within five years. If you are a marketer striving to outperform competition, now may be the time to investigate how AI capabilities can deliver advantages to your organization. Don’t... [...]
Content Marketing Institute is hosting a webinar on ‘How To Get Started with Artificial Intelligence in Content Marketing’ on Wednesday, April 11 at 2.00 pm EDT. Paul Roetzer, Founder, PR 20/20 and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar. CMI team says, “Artificial Intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised? Go beyond the splashy headlines to explore a framework that makes AI approachable and actionable for every marketer. AI... [...]
Content Marketing Institute is hosting a webinar on ‘How To Get Started with Artificial Intelligence in Content Marketing’ on Wednesday, April 11 at 2.00 pm EDT. Paul Roetzer, Founder, PR 20/20 and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar. CMI team says, “Artificial Intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised? Go beyond the splashy headlines to explore a framework that makes AI approachable and actionable for every marketer. AI... [...]