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Friday, March 29, 2024

Archive for the 'Agile Marketing' Category

Improving Marketing Efficiency with an Agile Strategy

Agile marketing refers to the process of using data and analytics to continuously find promising opportunities for your business. DELVE has shared five ways you can enhance your marketing strategy with an agile marketing strategy. The DELVE team says, “The opposite of a one size fits all approach, agile marketing relies on consistent testing and accurate real-time measurement to gauge results. As a result, marketing team members learn how to effectively balance competing priorities and run high-performing campaigns that drive results in real-time. This constant work-in-progress mindset is... [...]

‘Doubling Down on Digital’ Webinar June 25 [Webinar]

In the era of COVID-19 and post-pandemic, digital is going to be the savior. With a strong digital marketing and communication strategy, you can get your business on track. MarketingProfs is hosting a webinar ‘Doubling Down on Digital’ on Thursday June 25, 2020 at 2.00 pm ET. The MarketingProfs team says, “Businesses everywhere are currently rethinking their strategy. And brands are doubling down on digital in hopes of minimizing current business disruption while preparing for the “new normal.” The brands that will thrive will be those who understand digital experience management. Join... [...]

‘4 Ways to Get Started with Agile Marketing’ Webinar June 24 [Webinar]

Agile marketing refers to the process of using data and analytics to continuously find promising opportunities for your business. Content Marketing Institute is hosting a webinar ‘4 Ways to Get Started with Agile Marketing’ on Wednesday June 24, 2020 at 2.00 pm EDT. The CMI team says, “To keep up, many marketing teams are making big changes to how they manage their work and create differentiating content by adopting an Agile methodology. Agile marketing allows marketers to be more organized, get more done and be more responsive to market changes or with shifting company strategy. In... [...]

‘Doubling Down on Digital’ Webinar June 25 [Webinar]

In the era of COVID-19 and post-pandemic, digital is going to be the savior. With a strong digital marketing and communication strategy, you can get your business on track. MarketingProfs is hosting a webinar ‘Doubling Down on Digital’ on Thursday June 25, 2020 at 2.00 pm ET. The MarketingProfs team says, “Businesses everywhere are currently rethinking their strategy. And brands are doubling down on digital in hopes of minimizing current business disruption while preparing for the “new normal.” The brands that will thrive will be those who understand digital experience management. Join... [...]

‘4 Ways to Get Started with Agile Marketing’ Webinar June 24 [Webinar]

Agile marketing refers to the process of using data and analytics to continuously find promising opportunities for your business. Content Marketing Institute is hosting a webinar ‘4 Ways to Get Started with Agile Marketing’ on Wednesday June 17, 2020 at 12.00 pm EDT. The CMI team says, “To keep up, many marketing teams are making big changes to how they manage their work and create differentiating content by adopting an Agile methodology. Agile marketing allows marketers to be more organized, get more done and be more responsive to market changes or with shifting company strategy. In... [...]

‘4 Ways to Get Started With Agile Marketing’ Webinar 1.00 pm ET [Webinar]

In marketing, the term ‘agile’ means using data and analytics to continuously find solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating.  An agile marketing organization can simultaneously run multiple campaigns. Agile Marketing Martech Today team is hosting a webinar on ‘4 Ways to Get Started With Agile Marketing’ on Wednesday, December 11 , 2019 at 1.00 pm ET. Attend this webinar to learn how you can prove your value in SEO, PPC, social media, or other digital services. Martech Today team says, “Marketing... [...]

‘4 Ways to Get Started With Agile Marketing’ Webinar December 11 [Webinar]

In marketing, the term ‘agile’ means using data and analytics to continuously find solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating.  An agile marketing organization can simultaneously run multiple campaigns. Agile Marketing Martech Today team is hosting a webinar on ‘4 Ways to Get Started With Agile Marketing’ on Wednesday, December 11 , 2019 at 1.00 pm ET. Attend this webinar to learn how you can prove your value in SEO, PPC, social media, or other digital services. Martech Today team says, “Marketing... [...]

‘Make Agencies More Agile: Be Nimble, Streamlined and Responsive’ Webinar 1.00 pm EST

AdWeek is hosting a webinar on ‘Make Agencies More Agile: Be Nimble, Streamlined and Responsive’ on Thursday, December 6 at 1.00 pm EST. The AdWeek team says, “The need for transformative, disruptive growth is expanding marketing’s role beyond communication campaigns, altering brand marketers’ relationships with agencies. We’ve heard the warnings about consultants, insourcing and cost-cutting. To survive, agencies are feverishly transforming themselves to be more nimble, streamlined and responsive. Simply put: There’s an existential need to become agile. Guest speaker... [...]

‘Make Agencies More Agile: Be Nimble, Streamlined and Responsive’ Webinar December 6

AdWeek is hosting a webinar on ‘Make Agencies More Agile: Be Nimble, Streamlined and Responsive’ on Thursday, December 6 at 1.00 pm EST. The AdWeek team says, “The need for transformative, disruptive growth is expanding marketing’s role beyond communication campaigns, altering brand marketers’ relationships with agencies. We’ve heard the warnings about consultants, insourcing and cost-cutting. To survive, agencies are feverishly transforming themselves to be more nimble, streamlined and responsive. Simply put: There’s an existential need to become agile. Guest speaker... [...]

Here are some ways to be better at agile marketing

Agile marketing is the deliberate, long-term application of an Agile methodology to manage and improve the way a marketing team gets work done. This form of marketing requires a strategic vision and long-term marketing plans. According to CMO’s Agenda, 20% of CMOs are already using some form of Agile and about 65% of CMOs have heard about it and are considering using it. Econsultancy columnist Jeff Rajeck has shared four qualities that make a successful agile marketer. On how agile marketers understand the buying journey, Rajeck says, “The first quality mentioned by participants... [...]


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