Search Engine Journal has published ‘AI Halftime Report H1 2025’ written by Kevin Indig. He says, “In today’s Memo, I’m unpacking the state of organic growth at the midpoint of 2025: How AI Overviews and AI Mode are eating clicks, and what that means for TOFU, MOFU, and BOFU content. Why publishers are suing Google and preparing for zero traffic. What’s really happening with tech layoffs and job transformation. How we measure LLM visibility today, and where that’s headed. What to expect next in organic growth, search, and monetization.” AI Halftime Report H1 2025 Search... [...]

Search Engine Journal has published a new guide, ‘How To Host Or Migrate A Website In 2025’. The SEJ team says, “Is your website struggling to maintain visibility in search results despite your SEO efforts? Are your Core Web Vitals scores inconsistent, no matter how many optimizations you implement? Have you noticed competitors outranking you even when your content seems superior? In 2025, hosting isn’t just a backend choice. It’s a ranking signal. In this guide, you’ll learn how hosting decisions impact your ability to rank, and how to choose (or migrate to) hosting that... [...]

The ideal length of a sales email is between 50 to 125 words, keeping it concise yet persuasive. Shorter emails have higher response rates, as they respect the reader’s time and quickly convey value. HubSpot contributor Mike Renahan has published an article on ideal length of a sales email. He says, “Like most people, I don’t read all of the sales emails I get. When I do open an email, I skim its contents and immediately close out long, rambling messages, which is exactly why the search for the ideal email length is like Indiana Jones and the Holy Grail. It’s not about nitpicking... [...]

BrandiFly is for you if you are ready to revolutionize your approach to product videos. Imagine crafting cinematic studio-quality videos in just 2 minutes—no editing, camera, or experience required. How is this possible? With BrandiFly, you can transition from creating scroll-stopping videos to launching profitable client campaigns, paving the way to your very own successful video agency. Why choose BrandiFly? ➤ Instantly produce studio-quality product videos that captivate and sell. ➤ Want to expand your reach? Create videos perfectly tailored for platforms like Amazon, Shopify, Etsy, and... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How does CSS affect SEO?’. The GSC team says, “Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements. Moreover, learn practical tips for ensuring your CSS enhances – rather than hinders – your website’s search performance. ”  [...]

The latest Ahrefs Podcast episode is titled ‘If Your Marketing Isn’t Bold Enough AI WILL Replace You’ featuring Mark Schaefer. This episode covers the following: The Concept of Audacious Marketing How to Out-Human the Machines How a $1500 Pig Became a Marketing Sensation Breaking Bad Rules for Good Reasons Creating Awe to Break the Pandemic of Dull. Ahrefs    [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘How to Build Your First Marketing App in Under 25 Minutes’. It covers the following: Exploring Vibe Coding for Marketers Creating Code Experiences for Marketers Elite Marketing Code Experience Researcher Replit’s Ideal Customer Profile Building a Demand-Generating Tool Building AI Personas for Marketing. HubSpot  [...]

Generative Engine Optimization (GEO) focuses on optimizing content for AI-powered search engines that generate answers rather than display traditional links. It emphasizes high-quality, structured, and authoritative content designed to be surfaced by generative AI tools. Search Engine Journal has published a new guide, ‘How To Win In Generative Engine Optimization (GEO)’. Malte Landwehr says, “Think of experiences you wouldn’t reasonably expect to find directly in ChatGPT or similar systems: Engaging content like a 3D tour of the Louvre or a virtual reality concert. Live data like... [...]

AI chatbots are software programs designed to mimic human conversation, interacting with users through text or voice. Powered by advanced natural language processing and machine learning, they are capable of understanding and responding to complex queries with growing accuracy. EMARKETER has published a new guide, ‘AI chatbots: What they are and how marketers can use them’. The EMARKETER team says, “As chatbots’ applications in marketing and commerce evolve, their impact on industry is wide and varied. Here are a few stats to consider: By the end of 2026, 35.1% of US adult... [...]

Search Engine Journal contributor Matt G. Southern has published an article answerinf the question ‘Which Marketing Jobs Are Most Affected by AI?’. Matt says, “New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on an analysis of 200,000 real workplace conversations with Bing Copilot. The research examined nine months of anonymized data from January to September 2024, offering a large-scale look at how professionals use AI in their daily tasks. AI’s Role In Marketing & Sales Work Microsoft calculated... [...]