Digital Marketing Depot is hosting a webinar ‘The State of SEO for 2024: Are you AI-Ready?’ on Thursday, January 18, 2023, at 1.00 pm EDT. The DMD team says, “Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and Salesforce to discuss how you can successfully integrate your Google Analytics 4 data with Marketing... [...]

Sean Donahoe launched his Yellow Brick Formula Live Masterclass in September. Hundreds of people signed up for his 5-day training on earning a living online without selling a product. He has decided to repeat the training in early January for people who were unable to attend in September. This is a 5-day live Masterclass on how to tap into a multi-billion-dollar untapped business that requires zero products, marketing, funnels or any of the complex things most online businesses need and it can be run in just 60 minutes a day. Donahoe has been a successful and profitable online trader since 1999... [...]

An SEO expert is a professional marketer who uses search engine optimization techniques to improve the visibility of websites in search results. Semrush has published ‘The Ultimate Guide to Becoming an SEO Expert’. Jenny Abouobaia says, “Becoming an SEO specialist offers a range of benefits, including diverse career opportunities. But here’s the thing: How do you actually become an SEO expert? Let’s look at five steps to become an expert in search engine optimization, including the skills you need to master. Step 1. Learn the Fundamentals of SEO When trying to gain SEO experience... [...]

  Generation Z (Gen Z) is the generation born between 1997 and 2012. They are also known as iGen, centennials, zoomers, post-millennials, or Homelanders. As of 2023, Gen Zers are between the ages of 11 and 26. Search Engine Journal contributor Chelsea Alves has published an article on how Gen Z are using social media. She says, “Here are five social media practices to consider. Embrace Partnership With Creators The concept of the traditional “influencer” – who does sponsorship deals, goes on brand trips and sells an aspirational lifestyle attainable to their followers through the... [...]

Search Engine Journal contributor Adam Riemer has published an article answering the question ‘Should You Focus On Zero Search Volume Keywords?’. He says, “And the answer is yes, you should focus on zero search volume keywords when it makes sense for your company. Here are four examples to make the business case if you’re being asked, “Why would we focus on questions that nobody is searching for?” You build a site structure. Customers could be asking, and this provides a solution to both them and future customers. It is cheaper to remarket to someone than to pay for all... [...]

AIFunnels was created based on this fact: Almost every successful online business owner you have heard of owns at least one funnel. This is the secret of many top marketers like Russell Brunson, Tony Robbins, Dean Graziosi, Anik Singal, Robby Blanchard, Paul Ponna, Todd Gross and so many others. One high-converting sales funnel can capture leads from any traffic source and can convert those leads into customers super fast. That lets you scale your business quickly. That’s why funnels are essential for the success of most online businesses. However, not everyone knows how to build a high-performing... [...]

Demand generation is both a science and an art—but too often it can feel like a game of guess-and-check. Adweek is hosting a webinar ‘Take the Guesswork Out of Your 2024 Demand Generation Plan’ on Wednesday, January 24, 2023, at 1.00 pm EST. The Adweek team says, “Discover how to leverage the power of data to make smarter demand gen plans from Drew Flowerday, Digitalzone’s director of digital marketing. You’ll find out: Strategies to measure and forecast your lead and revenue goals Real-world case studies demonstrating the power of data-driven demand gen How to communicate... [...]

Marketing is accelerating. Campaigns have a shorter life, there are more channels than ever, and your audience doesn’t have the attention span it used to. MarketingProfs is hosting a webinar ‘What’s the “Big Idea”? Key Trends in Marketing—and Where AI Fits In’ on Wednesday, January 10, 2024, at 12:00 pm ET. The MarketingProfs team says, “Adapt to this changing world by tapping into the biggest trends in marketing. In this free kickoff session from AI for Digital Marketers, Martin Kihn—SVP of Strategy at Salesforce Marketing Cloud and former Gartner... [...]

Adweek contributor Stephen Lepitak has published an article listing the seven CMOs to watch out for in 2024. He says, “The merry-go-round of marketers continued as ever this year with well-known and long-established figures perhaps surprisingly moving on from their positions in a volatile economic market. With most brands expected to cut back or plan to maintain their marketing spend in the coming year, stability in that department would be a bonus. However, for various reasons, moves are being made either as new positions open up elsewhere or restructuring takes place. Here is an overview... [...]

Membership Profits – 20 Pro Checklists for success, today’s MyNams December Deal, is still available until midnight. Just to remind you, it is a complete set of 20 membership site checklists for picking the right niche, setting up your membership site, launching it, retaining members, and optimizing profits. David Perdew, the author, says: I’ve labeled them “checklists,” but I actually use them myself as sort of mini-blueprints for my own membership sites! The checklists (AKA “mini-blueprints”) are more than just a set of steps arranged chronologically into a bulleted list.... [...]