Delivering customer-centric and relevant omnichannel digital marketing campaigns can be challenging and complicated. Processes aren’t always defined, technologies are siloed, and testing is fuzzy. MarketingProfs is hosting a webinar ‘Creative Automation: Driving Transformation for Efficient Production’ on Tuesday, November 14, 2023, at 2:00 pm ET. The MarketingProfs team says, “If you’re getting bogged down in a process that just doesn’t work, then it’s time to improve your creative production workflow. Cost and time savings and a faster time to market... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content’ featuring James Tennant. George B. Thomas says, “Marketers who create content and then think about promoting it are going about the process backwards, says James Tennant on Marketing Smarts Episode 569. That is to say, no one should feel obliged to promote on every platform available. Instead, audience research will inform your promotional channels. “It’s not just a case of, ‘we like that channel, we’re... [...]

Content Marketing Institute has published a new guide titled ‘Content Marketing Writing Secrets: Better, Stronger, Faster’. The CMI team says, “Mastering content marketing writing takes time and practice. No magic formula can guarantee creative ideas. No technology automatically turns rough drafts into polished content that keeps audiences hanging on your every word and asking for more. But you can improve. The systems, exercises, and tips in this guide – gathered from successful content marketing writers – will help you: Sharpen your storytelling Speed your writing process Strengthen... [...]

The MAVAS Special Launch offer is closing in a few hours (think 11:59 PM). If you have been considering it but procrastinating (we were, too, but we got our bundle license yesterday), it’s time to move on it, click here to grab your license: MAVAS. Big marketers are using it, and sine have given testimonials that the absolutely love what it can do. See their testimonials on the sales page. Once the launch ends, you will be paying $97 to get this license. And then $47 per month to maintain it. This is your last opportunity to get MAVAS at a one-time price. It automates your marketing activities... [...]

HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ’10 AI Startup Ideas in 43 Minutes’. The HubSpot team says, “Shaan Puri is coming at you with 10 AI-specific business ideas that he would invest in tomorrow if they existed. Want to see more MFM? Subscribe to our YouTube channel here. Want MFM Merch? Check out our store here. Want to see the best clips from MFM? Subscribe to our clips channel here.” HubSpot  [...]

As we step into 2024, it’s crucial for businesses to stay ahead of the curve and adapt to new trends. Content Marketing Institute is hosting a webinar ‘The 5 C’s of Success for Marketers in 2024’ on Wednesday, November 8, 2023, at 2.00 pm EST. The CMI team says, “Join Velir and Sitecore as they explore the 5 C’s of Marketing that teams will need to embrace to be successful in an ever-changing and customer-centric world. Our Guests: Heather Polen, Global Vice President, Customer Transformation, Sitecore Jill Grozalsky Roberson, Vice President, Digital Marketing, Velir Stephanie... [...]

Social commerce is a type of e-commerce that allows customers to buy and sell products directly through social media platforms. HubSpot contributor Katrina Kirsch has published an article featuring 81 social commerce stats marketers should know in 2023. She says, “Whether you’re looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your business. General Social Commerce Stats 27% of consumers prefer to... [...]

This is a reminder for the Adweek webinar to be held on November 1, 2023. Inbound marketers do a lot of work to create buying interest. According to new data from Calendly, 69% said that getting leads to actually schedule a meeting and talk to sales is the hardest part of their job. Adweek is hosting a webinar ‘AI’s Impact on Inbound Marketing: Key Trends for 2024’ on Wednesday, November 1, 2023, at 12.00 pm EDT. The Adweek team says, “Uncover the trends that will disrupt B2B marketing in 2024, and how to turn them into a competitive advantage, with Calendly CMO Jessica Gilmartin... [...]

YouTube is an incredible mix of any marketing and promotional campaign. It helps you grow your reach and influence.  HubSpot has published a new video ‘Grow Your YouTube Channel NOW With QR Codes (Free & Easy)’ featuring useful advice on growing your YouTube channels. The HubSpot team says, “Are you looking for a creative and low-effort way to grow your YouTube channel? QR codes let you instantly turn any relevant call-to-action into a conversion. In this episode, we’ll take you step-by-step through the simple process of QR code creation with a tutorial... [...]

This is a reminder for the SEJ webinar to be held on November 1, 2023. Data-driven marketing is a marketing strategy that uses customer data to optimize brand communications. Search Engine Journal is hosting a webinar ‘100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies’ on Wednesday, November 1, 2023, at 2.00 pm ET. The SEJ team says, “Reserve your spot and learn how these proprietary insights can help small-to-medium businesses and agency marketers develop high-converting marketing and sales strategies. You’ll learn: How to use your conversations... [...]