Digital Marketing Depot is hosting a webinar on ‘Press Play on Video Advertising: Tips for success in 2018’ on Thursday, December 14 at 1.00 pm EST. The webinar will focus on achieving success in video advertising. The DMD team says, “Consumer demand for digital video is exploding. According to a recent study by Cisco, video will make up a whopping 80% of all Internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Not entirely. In fact, 64% of consumers* are more likely to buy a product online after watching a video... [...]

Crafting a creative copy is an art and not everyone can win at it. Good command over language and knowledge level combined with creativity can help you come out with a great copy. To help marketers come out with excellent copies, Econsultancy columnist Nikki Gilliland has shared four tips. Gilliland says, “Certain brands are born to sound sexy. Take Burberry, for instance, and Mercedes-Benz and Apple – these brands sell luxury products with such slick and alluring design that they almost sell themselves. But what if your product is far less appealing? For brands that sell every day... [...]

Keeping your sales steady and growing is a challenge. Most brands and marketers face this and try to face it in different ways. HubSpot columnist Aja Frost has shared five reasons why your propects might not be making a purchase. Frost says, “It doesn’t matter how good you are at selling, your close rate will never be 100%. But if you’re consistently losing deals you should have won, there’s probably a reason — if not several. Fortunately, once you diagnose the cause, you can improve your process, and ultimately, your results. 1) You’re trying to sell to everyone What this sounds... [...]

You may already be aware that Facebook has started demoting casual content creators. Now it’s only promoting high quality, organic content. As a result, if you are regularly finding, posting and marketing unique, relevant content, will you be able to pull massive traffic, ans, as you know, traffic is the bloodline of any online business. Crating high quality content to post in Facebook can be a time-consuming chore. If you want to win with organic content on Facebook you need to: 1. Be a powerful content creator 2. Have a plan for your content, and 3. Have an effective system for producing... [...]

Guest blogging helps you promote your brand and products by distributing free content on various content platforms. It is seen as one of the cheapest ways to grow your brand. CMI columnist Arvind Kesh has published an article to help marketers use Hub-and-Spoke method to boost their guest posting. Kesh says, “Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks, etc. But the disadvantage is the time it consumes to create that refreshingly unique content. If you work like a machine, you might... [...]

Podcasting helps marketers reach out to masses and promote their products and services. It also enables to establish your brand. CMI contributor Joe Pulizzi has shared three ways to launch and run a successful podcast. Pulizzi says, “At our recent master class in Washington, D.C., one of the attendees asked me to write an article about creating a successful podcast. And so, Mike, here you go. The podcast should not be first This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Once we notified... [...]

Data plays a pivotal role in email marketing as you can make your campaigns personalized by using it appropriately. CMI columnist Cathy McPhillips has shared five steps for improving your subscriber data to strengthen your email marketing. McPhillips says, “When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event (Content Marketing World) attendees. Ever ambitious, Joe’s goal was always “double it.” And yes, double them we did.... [...]

Digital Marketing Depot is hosting a webinar on ‘SEO in 2018: What’s hot, what’s not… A conversation with the experts’ on Thursday, November 30 at 1.00 pm ET. The webinar will focus on the the future of search engine optimization. The DMD team says, “Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this webinar, we’ll sit down with two of the industry’s... [...]

Kissmetrics is hosting a webinar on ‘Making email campaigns in a social world’ on Thursday, November 30 at 10.00 am PT. The Kissmetrics team says, “Email marketing is the cornerstone of many digital marketing strategies. However many of the tried and tested techniques are being challenged by social media and mobile apps. The way we consume content is becoming more rapid and visual, and it’s all thanks to social media. In this webinar we’ll look at how to: Create email campaigns that are optimised for a mobile and social world Combine social media, mobile apps, and email... [...]

HubSpot has published a video titled ‘What Video Marketing Metrics Should You Pay Attention To?‘. Watch the video below.  [...]