Ali Brown’s latest blog post is titled “Your Easy 3-Step Sales Funnel”. Ali says, “If you’re like most solo-preneurs who offer a basic service in your business, you likely got started by just pounding the pavement to hustle up some clients. Then, you began to receive word-of-mouth referrals. And then, perhaps you put up a website and began using email and social media to promote your services. While these methods can surely work, there are probably nights you wake up at 2 a.m. worrying, “Where are my next clients/customers coming from?” Putting together a sales funnel will... [...]

The latest ‘Econsultancy’ blog post is titled “How to optimize your lead generation forms: three case studies”. Justin Rondeau says, “Lead generation marketers are remarkably lucky. If your peers in ecommerce run a series of utterly brilliant A/B or multivariate tests for conversion optimization (CRO), the most they can expect is a 20-something sales lift. (Heavy testers like Dell are thrilled when a test wins single-digit additional sales.) But, lead generation marketers can expect a much higher impact. In fact, the average lead generation CRO campaign results... [...]

The latest article on ‘Business 2 Community’ is titled “SEO Audit: 8-Point Checkup to Keep Your SEO in Tip-Top Shape”. Brent Senske says, “Search Engine Optimization (SEO) is the key to attracting high-value prospects to your website. Smart (and regular) SEO will help you rank high on the list of search engine results, where most people make their pick of sites to visit. Specifically, most people make their pick from the top 5 search results (not top 5 pages – top 5 results). Surprised? Well, think about it: How often do you look at the results offered on page 3 or higher?... [...]

The latest post on ‘Mashable’ is titled “Luvocracy: Pinterest for People Who Actually Want to Buy Stuff”. Samantha Murphy says, “People flock to Pinterest to collect and keep track of inspirations, whether they’re recipes to cook, destinations to visit or clothes to wear. But there’s a promising new social network with a similar model focused less on dreaming and more on shopping. San Francisco-based startup Luvocracy, which launched quietly this fall in beta, is based around the concept that we buy products more when they are recommended by others”. Luvocracy:... [...]

The latest article on ‘Website Magazine’ is titled “Online Advertising: The Rise of Pops”. Patricia Rodriguez says, “The rise of the internet gave advertising a medium to evolve in and allowed advertisers to reach their audiences like never before. The amount of format possibilities and their interactive qualities gave web banners a characteristic trait that has made them one of the ad industries favorite vehicles. One of those formats, pops, made its appearance in a huge way in the mid-90s and is still one of online advertising’s favorite banners”. Online Advertising: The... [...]

The latest ‘Econsultancy’ blog post is titled “Produce content for sales and branding”. Kumail Hemani says, “Two main things highlight a successful business online: attracting more visitors and engaging your audience. Content is everywhere. It is not just limited to one industry, you need content to promote all kinds of products or services and to improvise a business online. Content marketing is a clear pitch for branding as it directly deals with the audience, answer questions, clear their concepts or misconceptions and find an ideal way”. Produce content... [...]

The latest post on ‘Mashable’ is titled “Amazon Buys Goodreads to Make Reading Experience More Social”. Seth Fiegerman says, “Amazon announced Thursday that it will acquire Goodreads, the popular social network for books, for an undisclosed sum. Goodreads launched in 2007 and currently has more than 16 million members. The service lets users share and review books they’ve read or want to read, as well as to keep track of what their friends are reading. In a statement, Amazon’s VP of Kindle Content, Russ Grandinetti, said the two companies will work together “to... [...]

The latest article on HubSpot blog is titled “The Marketer’s Go-To Guide for Creating Data-Based Content”. Kieran Flanagan says, “We inbound marketers are a unique bunch. One day we love to dream up lovable campaigns to delight our audience, and the next we want nothing more than to dive into some data. As more and more companies begin to turn on their inbound marketing machine and start creating content, let’s remember that our inherent data chops as marketers can help us create content that’s high-quality, shareable, and insightful”. The Marketer’s... [...]

The latest article on  ‘Marketing Land’ is titled “Email Is Top Activity On Smartphones, Ahead Of Web Browsing & Facebook [Study]”. Matt McGee says, “Email is the most common activity that U.S. adults do on their smartphones, with Web browsing and using Facebook a close second and third, respectively. That’s according to “Always Connected,” a new study from IDC that was done earlier this month and includes responses from more than 7,400 iPhone and Android users between 18 and 44 years old. Facebook sponsored the study, and so much of the data surrounds... [...]

The latest article on ‘Business 2 Community’ is titled “Lead Scoring: A Marketing and Call Tracking Guide Read”. Michael Riding says, “Lead scoring is a process for ranking leads based on sales readiness or on interest level. All leads are NOT created equal. Some leads are ready to buy right now, others will require effort and time—sometimes substantial—before they are ready to make a purchasing decision. Marketers that focus on mass quantity of leads and ignore high quality leads, do so at their own peril. Marketing automation companies like Eloqua, Hubspot, Marketo, Pardot... [...]