Google has released Google Toolbar Beta for Enterprise that has an installer package. Company administrators can customize the toolbar and offer it to their employees.
Monthly Archives: January 2006
Ad market and Broadband have revived the greeting card industry. The online greeting card industry supported by advertising market and consumers who are willing to pay for the cards is designing animated cards to take advantage of broadband.
90% of company executives across US are expecting to enter or expand internet marketing through merger and acquisition. 54% of prospective buyers and 42% of sellers expect to complete the transaction in 2006.
Experian has acquired ClarityBlue for $150 million. Experian’s data integrity solutions and ClarityBlue’s data management technology will be combined to serve financial services, telecommunications and media clients.
Less than 40% Hispanic population was online in 2005. 50% of African-Americans and 70% of White and Asian Americans were online, according to eMarketer figures.
Ad spending on online recruitment sites have risen by 175% in one year. Ad spending has grown from $1.3 billion in 2004 to $3.5 billion in 2005.
Yahoo is going to offer a plug-in for its Yahoo Music service, in partnership with Linksys. Consumers will be able to stream Yahoo Music downloads from their computer to a stereo sound system.
MordComm has launched a magazine titled “Search Marketing Standard” in print. The topics covered will include pay per click advertising, search engine optimization, web analytics, and click fraud.
Eclipse Marketing, a marketing and public relations firm, is offering online marketing tools to dealers. The tools offered are personalized websites and electronic newsletters.
VeriSign has reported $401 million revenues for the fourth quarter of 2005. $8 million revenues are related to their payment gateway business.